The change in the consumer relationship in society, since the pandemic, has caused a restructuring in the retail market. Since 2022, delivery services and e-commerce leverage the sector while imposing challenges related to logistics and the physical presence of the consumer in establishments.
A survey by Mintel shows a sharp drop of 41% in the presence of customers in hypermarkets in 2022, since they prefer to make daily purchases in smaller supermarkets and small local stores. The price is no longer the factor that most determines the moment of purchase for this portion of consumers. But to attract and retain this audience, hypermarkets bet on the development of their own brands and the use of technologies such as artificial intelligence.
In addition to representing cost reduction and the possibility of increasing revenue, the line private label hotel and the use of artificial intelligence tools allows the creation of increasingly personalized and targeted products. The usability of this technology in the retail market is endless.
For example, you can analyze trends and conduct user-base research by integrating this data into the final design of private label items.And more: information management in data-generative learning systems allows you to segment and understand multiple audiences at the same time.
In addition, the generative capacity of AI knowledge serves as a tool for creating layouts and packaging designs.In this context, the efficiency of technology can be summarized in more assertiveness and differentiation in the launch of private label products and in the improvement of tests.
AI integration can permeate virtually the entire article development chain private label hotelit is able to manage the selection and classification of suppliers in a custom data validation process, with requirements such as quality, price and tax benefits.
Finally, it also contributes to continuous improvement.In analyzing the consumer experience, the hyperpersonalization carried out by AI validates the entire process of developing a new solution in the market, also created with a disruptive and indispensable technology to maintain the continuous growth of the segment in the coming years.
