In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerce in Brazil, surpassing the American giant Amazon.The feat was recorded in March, considered the best month in history for the company in the country, when it reached an impressive 216 million monthly accesses.
Record growth amid a positive scenario
March was a month of recovery for Brazilian e-commerce, which grew 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by registering approximately 19 million more accesses than Amazon, which previously occupied the third position in the national ranking.
The most impressive is that the overtaking occurred even with Amazon showing growth in the period, showing the strength of the expansion of the Chinese platform in the Brazilian market, despite its recent arrival in the country.
Import sector breaks historical record
The imported products segment, where Temu is part of, also experienced its best historical moment in March, with growth of 26.4% compared to the previous month.In addition to Temu, other Asian companies such as Shein and Aliexpress, which complete the top 3 of the sector, also showed positive results.
Among the ten largest imported companies operating in Brazil, only Made in China recorded a drop in access during the month.
Increasingly mobile consumer behavior
The March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices.In the month, 78% of visits to e-commerce in the country were made through mobile phones.
An important milestone was registered when applications (22.3% of access) surpassed desktop computers (21.6%) as the second most used way to access online stores. Browsing via mobile browsers follows as the main method, representing 56.1% of total visits.
Other sectors are also on the rise
The tourism sector recovered after a challenging February, showing growth of 9%, with emphasis on Latam, which expanded its accesses in 22%.
The cosmetics segment grew 8.8% during the month of women, with Sephora registering an impressive increase of 33.3% in its accesses.Boticario took the lead in the sector ranking, followed by Natura and Beauty on the Web.
Temu's rise to third place in brazilian e-commerce reinforces the growing competitiveness of the domestic market and the appetite of brazilian consumers for platforms that offer imported products at competitive prices.
