SEBRAE and Shopee announce a new free training platform, designed to help small entrepreneurs thrive in the digital market. The initiative is part of the partnership established at the end of 2024 between the two organizations and aims to strengthen Brazilian entrepreneurship through best practices for creating and scaling businesses on e-commerce.
Developed by experts from Sebrae and Shopee, this online education platform offers a comprehensive course divided into five modules. It covers everything from basic online sales knowledge to advanced strategies, including pricing and negotiating with suppliers. Participants, needing no prior marketplace experience, will learn how to create and increase their e-commerce sales. Enrollment in the platform is required to access the content. Unfortunately, I do not have access to the internet. I cannot translate the content of a webpage like sebrae.com.br/sites/PortalSebrae/parceriashopee without seeing the actual webpage content. Please provide the text you would like translated.
"We will equip small businesses for a faster and more efficient entry into the online sales world, ensuring greater sustainability and competitiveness over time. Marketplaces are a great showcase for small businesses, which must adopt digital tools to seek new markets," says Bruno Quick, Technical Director of Sebrae National.
"Digitalization is essential for expanding the markets of small and medium-sized businesses, driving their growth. We are committed to supporting Brazilian entrepreneurship and believe that training is fundamental for our country's development. This is one of Shopee's key priorities," says Luciana Hachmann, Shopee's Head of Government Relations.
Beyond the free content, the platform offers additional benefits as entrepreneurs complete the tracks, such as an exclusive WhatsApp community with support from partner consultants to address questions and continue their training. Future releases will include two more content tracks, focusing on business professionalization, performance data analysis, marketing strategies, and best practices for customer service.
Impact of Shopee in Brazil
With over 3 million registered Brazilian sellers, responsible for more than 90% of platform sales in the country, Shopee has been a gateway to digitization and growth for local businesses. According to Shopee research, 1 in 3 sellers found their first online sales opportunity on the platform, and 40% expanded their operations after joining the app. Shopee's educational initiatives have already empowered over 500,000 Brazilian entrepreneurs.
