NRF 2025 shows that AI and the use of complex data are the future of retail

NRF 2025, the largest retail fair in the world, opened its doors on January 12, in New York, bringing together the main players in the sector.

The first day of the event has already arrived with the foot in the door, mainly by focusing on a specific subject: everyone is talking about artificial intelligence (AI). Technology has dominated the discussions, especially with regard to its application in the daily tasks of retailers and industry. The development and improvement of new tools in this field were also important guidelines in the debates.

And, as it could not be different, when we are talking about AI automatically we are also talking about data. In this sense, the so-called “third-party data” were at the center of the NRF 2025 conversations. 

This strategy aims to expand the knowledge about the consumer, allowing to draw more complete profiles and make more assertive decisions. That is, it is a sphere of action that works with more robust data, which consequently help to create more personalized campaigns and actions focused on the shopper. 

Everything's for yesterday!

Along with the technologies themselves, another fundamental point addressed in the new edition of NRF is the urgency.The speed in decision making is pointed out as crucial, being a unanimity in the sector the need for companies to dive headlong into bold projects, which really transform the current scenario. 

In an increasingly dynamic world with eager consumers, the ability to act quickly and assertively is essential.

Big missions, such as data use, CRM, customer relationship, all these themes are paths that can not be left for later or seen as trends that will still come. They already exist and need to be embraced by retailers as soon as possible.

The future of retail has begun and the debut of NRF 2025 is proof of that.