May saw the second-highest number of marketplace visits in Brazil this year, according to the Brazilian E-commerce Sectors Report, produced by Conversion. Throughout the month, Brazilians accessed sites like Mercado Livre, Shopee, and Amazon 1.12 billion times, second only to January, when there were 1.17 billion visits, driven by Mother's Day.
Mercado Livre leads with 363 million hits, followed by Shopee and Amazon Brazil
Mercado Livre maintained its lead among the most visited marketplaces, registering 363 million visits in May, an increase of 6.6% compared to April. Shopee came in second, with 201 million visits, representing an increase of 10.8% compared to the previous month. For the first time, Shopee surpassed Amazon Brazil in terms of number of visits, which came in third with 195 million visits, an increase of 3.4% compared to April.
E-commerce revenue maintains growth trend in May
In addition to access data, the report also presents information on e-commerce revenue, obtained by Conversion from Valid Sales data. In May, revenue continued to grow, as did the number of accesses, registering a 7.2% increase, continuing the trend that began in March, driven by Women's Day.
Positive outlook for June and July, with Valentine's Day and winter holidays
This growth trend is expected to continue in June, with Valentine's Day, and possibly extend into July, with winter holiday sales in much of the country. Brazilian marketplaces are demonstrating solid and consistent performance, reflecting the growing adoption of e-commerce by consumers.
