Magalu and AliExpress, the international marketplace of Alibaba International Digital Commerce Group, started this Sunday, 13, the mutual sale of products in their marketplaces.The partnership provides that AliExpress sells in the digital channels of Magalu items of its Choice line, premium shopping service that offers a curation of products with the best cost-benefit and speed of delivery. Magalu, in turn, offers own stock products (1P) on the Brazilian platform of Aliexpress. It is the first time that AliExpress sells items on a third platform in the world, and that Magalu takes the role of another market.
All Magalu products on the AliExpress website will be identified with a seal 5 there are several brands and categories such as appliances, appliances, furniture, toys, among others. The logistics of delivery of the products will be operationalized by Magalu.“Our products are complementary to the AliExpress portfolio.We are very excited about this first step of our partnership, which should still have several new”, says Raul Jacob, Magalu marketplace director.
In the company's app, thousands of AliExpress products 5 various categories such as electronics, accessories, home and decoration, smart home among others (will be found easily in the world “Purchase International”.Items follow the rules of Shipping Compliant, program instituted in 2023 by the Federal Government. Customers will have a differential in digital channels: they can split purchases up to 10 times without interest. And to celebrate the debut, in addition to free shipping, they will receive a surprise discount coupon, regardless of the purchase value. In addition, they can be offered by sellers of more than 1,250 times without interest.
The partnership also strengthens AliExpress' commitment to the Brazilian market, bringing one of the largest retail chains in the country to its ecosystem. For the launch, the customer will be able to find a selection of Magalu items with special payment conditions in AliExpress, such as installments in up to 12 times without interest and exclusive discount coupons. ‡The partnership with Magalu represents a significant step for our local strategy, offering our customers an unbeatable combination of competitive prices and a wide variety of products from the largest brands in the market’, comments Briza Bueno, director of AliExpressam Lat.
Founded more than 60 years ago in the interior of Sao Paulo, Magalu is now one of the largest digital retail platforms in Brazil, with about 36 million active customers. Its unique business model & multichannel based & combines profitability with a high level of service to the final consumer. In 2023, Magalu recorded total sales of 63.1 billion reais. Of this total, 43 billion reais were revenues generated by the company's e-commerce. Its marketplace, created only seven years ago, reached 18 billion reais in sales, with growth of 17103T202 to 20000000
AliExpress, the international marketplace of Alibaba International Digital Commerce Group, was created in 2010. It has become one of the most popular retail platforms in the world, by directly connecting sellers and manufacturers from around the world to consumers located in more than 100 countries and regions. In addition to the global English version, the platform is also available in 15 other languages. AliExpress has been in Brazil for almost 15 years, being the country one of the few territories where the platform operates locally, with the platform open to national stores.
