LinkedIn, the largest professional social network in the world, has just launched the eighth edition of the Top Startups list, which recognizes the twenty companies that stood out the most in the last year in Brazil, based on analysis of exclusive data from the platform, guided by four main pillars: growth of employment opportunities, user engagement with the company and its employees, interest of market professionals for the available positions and attraction of the best talent.
At a time of rapid change, these startups are adapting and reinventing their products and services and not only continue to find ways to grow amid uncertainty, but also demonstrate the potential to attract exceptional investment and talent.
The list of startups contemplated in the new 2024 edition, led by the LinkedIn News editorial team, helps professionals discover resilient companies in a wide range of sectors, such as financial services, benefits, technology, entertainment, among others.
Guilherme Odri, editor-in-chief of LinkedIn News Brazil, says that “The startups contemplated in this year's edition were especially chosen because they are shaping the market on several fronts, especially fintechs, which continue to revolutionize financial services and occupy the top of the lists of the latest editions. In the field of technology, software development and IT consulting gain space as well, meeting the demand for digital transformation and operational efficiency. The health sector is also increasingly ahead of the transformation, with startups focused on optimizing patient care and experience. We can say that startups in Brazil are permeated by an innovation environment, highlighting the ability of these companies to adjust to market needs and lead the way to the future of the”.
Check out the list of Top Startups 2023:
- Cashews financial services
- Nomad financial services
- Super Freight ^^^^^^^^ software development
- Eleven financial services
- Alice ''hospitals and health care
- Gringo io services and IT consulting
- Tenchi Security's 2 Security of computers and networks
- triggo.ai io services and IT consulting
- Alum financial services
- Food to Save io services and IT consulting
- WEpayments financial services
- Skeelos ''entertainment
- Nile ''hospitals and health care
- SplitC ^^^^^^^^ software development
- Faster 3 Of design
- NG Cash's financial services
- Lina financial services
- Mechanized 3 Of information
- Morare ^^ Business and services consultancy
- Principia financial services
More details on the full list can be found here.
Methodology
LinkedIn evaluates startups based on growth and demand - two key attributes that are synonymous with successful startups.We analyzed unique LinkedIn data on four pillars:
- Employment growth: Percentage increase in the number of employees over the methodology period, which should be at least 10%
- Engagement: views and followers of non-employees of the company page on LinkedIn, as well as how many non-employees are viewing employees of this startup.
- Interest at work: the rate at which people view and apply for jobs at the company, including paid and unpaid jobs.
- Attracting top talent: how many employees the startup has recruited from any global LinkedIn company, as a percentage of the total startup workforce.
The methodology was applied from july 1, 2023 to june 30, 2024.
To qualify, companies must be private and independent, have 30 to 50 (or more) employees(as), have 7 (or less) years since the foundation and be based in the country of the list in which they appear. We exclude all contracting companies, “think tanks”, venture capital firms, law firms, IT consulting and management firms, nonprofit organizations and philanthropic, accelerator and state entities. Startups that have fired 10% (or 20% from the country) or more public statements depending on their methodology and philanthropic, are also based on the basis of work.
