In recent years, marketplaces have stood out as a fundamental pillar for digital entrepreneurship in Brazil. These sales platforms have become a catalyst for economic and social transformation. A survey conducted by the Brazilian Electronic Commerce Association (ABComm) in partnership with Shopee, reveals data that reinforce this vision and demonstrate the profound impact of the app on the lives of millions of Brazilians.
To give you an idea, one third of Brazilian sellers began their online sales journey in the marketplace. The data reflects the accessibility and trust placed by new entrepreneurs in the online channel, who see it as an opportunity to insert and grow in e-commerce.
According to the survey, for 30% of local entrepreneurs in the marketplace, Shopee is the main source of family income.In times of economic uncertainty, having a stable source of income is crucial, and online sales have proven to be an indispensable ally.
The study also points out that 40% of entrepreneurs expanded their operations after starting to sell in the marketplace. This growth is driven by the ease of use of the tool and resources offered, allowing small and medium-sized companies to scale their operations efficiently. An example is Kokeshi Cosmetics, which, since 2020, uses the platform to achieve significant results and expand its customer base at the national level.
Employment generation and digital inclusion
It is estimated that marketplaces generate income for millions of Brazilians. Only in Shopee there are already three million registered Brazilian retailers and, according to the survey, Shopee sellers also generate employment opportunities for 1.3 million people in Brazil. Altogether, 25% of these workers are exclusively dedicated to sales on the platform.
Women in entrepreneurship
According to ABComm, e-commerce has been consolidated as a tool for female entrepreneurship.The participation of women is on the rise in online sales and already represents more than 50% of active retailers in marketplaces in Brazil. Every day women stand out more in digital transformation, social impact and commercial performance, further promoting inclusion and female empowerment in entrepreneurship.
Education
Also according to the survey, more than 40% of the entrepreneurs interviewed have a higher education, and 65% sell exclusively in online format. This data shows the role of education in training entrepreneurs trained to face the challenges of the digital market. In addition, 80% of sellers report great personal achievements after they start selling on the platform.
Finally, the data presented by ABComm and Shopee demonstrate the positive impact of marketplaces on the Brazilian economy and the lives of its sellers. The channel stands out not only as a sales alternative, but as a transforming agent that provides growth, financial stability and digital inclusion.
The success story of these entrepreneurs is proof that with the right tools, it is possible to turn dreams into reality and contribute to the economic and social development of Brazil.
