AI applied to data is critical to understanding the consumer

Ever wondered how some companies seem to know exactly what you want before you even order? This is no coincidence 'IS artificial intelligence applied to data analysis. In the current scenario, understanding consumer behavior is no longer a differential and has become a necessity for companies that want to grow sustainably, in addition to remaining competitive.

Artificial Analytical Intelligence (AIA) has revolutionized the way businesses interpret customer data. Traditional methods such as market research and purchase behavior reports have significant limitations: data is collected in a limited and sporadic way, interpretation can be biased, and especially consumer behavior changes rapidly, making these analyzes often obsolete.

In Brazil, 46% of companies are already using or deploying Generative AI solutions. However, only 5% of them believe they are taking full advantage of their potential. This reveals a significant gap and a huge space for strategic optimization.

Now imagine a scenario where your company not only needs to react to changes in consumer behavior, but can anticipate them. The IAA allows you to process millions of data in seconds, detect behavior patterns and predict trends with a high level of accuracy.

• :: analyzes purchases and browsing patterns to recommend products in a highly personalized way, increasing sales conversion;
• Netflix75% of what users watch on the platform comes from recommendations made by the IAA, ensuring greater engagement and retention;
• Magalu: customizes offers and optimizes stocks, ensuring the right products are available at the right time;
• Sure: monitors the connection of customers and anticipates possible problems, solving them before they are even noticed.

Companies that use AI in data analytics are leading their markets, while those that ignore this trend risk falling behind.The world has already changed and it is time to act.If your company is not yet adopting AI to better understand your customers, you may be leaving money on the table.

The world has already changed, and companies that embrace AI are leading their industries. Meanwhile, those who hesitate risk being left behind.Is your company prepared for this revolution or will it continue to leave money on the table?