Havan and businessman Luciano Hang had an important victory in the Santa Catarina Justice against online scams.In an unprecedented decision, the court ordered Meta Platforms, responsible for Instagram, to block all fraudulent paid ads that use the name, image and brand of Havan and Luciano Hang, especially those using artificial intelligence, also known as Deep Fake. The social network has 48 hours to comply with the order.
This decision is a milestone in protecting the rights of the retailer and the entrepreneur, who have long been harmed by digital scams.The judge of the case compared the situation with a television station broadcasting a false advertisement, where someone advertises a product of Havan without any proof of legal authorization.
Havan owner Luciano Hang celebrates the sentence.“We have fought, day after day, against these internet criminals.But unfortunately we end up wiping ice.This victory will not only protect my image and Havan, but also our customers, preventing them from being deceived by online scams and avoiding the financial losses”.
The lawyer of Havan, Murilo Varasquim, of Leal & Varasquim Advogados, pointed out that, with this decision, Facebook and Instagram will no longer be able to display paid ads involving Havan and Luciano Hang, unless they are officially authorized by the company.If Meta does not comply with the determination, the fine may reach R$ 20 million.
