The federal government has launched a plan of goals to promote female entrepreneurship. Within the project there is a committee composed of representatives of nine ministries, financial institutions, Sebrae (Brazilian Service of Support to Micro and Small Enterprises) and members of civil society organizations. The idea is to increase income, productivity and sustainability of enterprises led by women.
However, entrepreneurship is not only about starting a business. It is also about creating opportunities. The government can generate value through this project, but it is necessary to keep in mind that there are goals to be set. In order for the program to have effectiveness and continuity, it is essential to implement strategies to create an environment of economic growth not only for women entrepreneurs, but for the country in general.
Investment funds and reduction of bureaucracy
Currently there are numerous tax, bureaucratic and legal barriers. There are still obstacles related to access to credits and investments. To stay alive, the entrepreneur needs to have access to the market to attract and attract more customers. Therefore, it is necessary to ensure credit facilities and reduce, for example, the barriers to high interest rates.
Legal access
Legal support is essential to make the business grow and flourish. Given this, the government must create favorable environments for these entrepreneurs, simplifying records in business boards, intellectual property and contracts, and offer support.
Entrepreneurship culture
To foster the culture and values of entrepreneurship, it is necessary to invest in campaigns so that women recognize themselves as entrepreneurs and contributors to the ecosystem. Behavior change should be the basis of all this. How to do this? Disseminate success stories of entrepreneurs, organize events and conferences that promote entrepreneurship, and strengthen awareness campaigns on the subject.
Education, capacity building and innovation
To ensure success and continuity to the project, women entrepreneurs need to be trained. It is necessary to invest in education and training that involves a good business, from marketing to technology. The incentive to innovation, such as research and developments by the Federal Government, is also crucial. These are details that make the entrepreneur have the resources to make her business robust and sustainable.
Networking & collaboration
Entrepreneurs need to understand the importance of networking and connections with entrepreneurs, investors and experts.For this, the Federal Government can and should create opportunities for meetings and conversation circles, for example. Another option is to ensure access to programs that provide mentoring and training by private companies.
