Black Friday, scheduled for November 29, is expected to reach an impressive mark of R$ 7.93 billion in e-commerce revenue, representing a growth of 10.1% compared to the R$ 7.2 billion recorded in 2023. The estimate comes from the Brazilian Association of E-Commerce (ABComm), which considers the period extending from the beginning of Black Friday week until Cyber Monday on December 2.
This year, the average ticket for purchases is expected to rise to R$ 738, with an expectation of 10.7 million orders during the event. Compared to 2023, the average ticket was R$ 705, and the number of orders totaled 10.2 million.
It is expected that, during the event week, adding traditional purchases, e-commerce will reach the mark of R$ 11.63 billion in revenue, a value almost 3 times higher than a traditional week of online sales.
In addition to main categories such as Electronics, Home Appliances, and Fashion, the Beauty and Health segment is among those that have grown the most in the number of searches in recent months. “We expect this year's Black Friday to exceed expectations with greater consumer engagement. This scenario reflects confidence in the offers that the event provides,” states Mauricio Salvador, president of ABComm.
To further boost revenue, ABComm suggests that retailers use paid digital channels, social media, email marketing, and WhatsApp messages, among other product promotion and sales strategies. However, the promotional season also raises alerts about potential fraud. The entity, in collaboration with market experts, emphasizes that consumers should be wary of extremely low prices and always prioritize reliable websites.
“We are confident that this year's Black Friday will be a success, reflecting the resilience of e-commerce and consumers” willingness to take advantage of the offers," concludes Salvador.
Eu Entrego expects a 30% increase in sales volume for Black Friday 2024.
Eu Entrego projects a 30% growth in delivery volume during this year's period compared to 2023. The company bets that the clothing and electronics sectors will be the major highlights of the shopping season.
Preparation began several months in advance. Technology professionals monitor the platform's data daily and collaborate with the operations department to identify points for improvement, ensuring that operations are more efficient during the peak demand period.
The company created an exclusive system that uses an algorithm based on Artificial Intelligence (AI) and geolocation, standing out as the only one in the market capable of optimizing routes in real-time, leveraging the analysis of constantly updated data. This allows for more efficient routing, considering dynamic factors such as traffic, weather conditions, and demand fluctuations. The fact that it develops and maintains the system in-house guarantees the necessary flexibility to adjust its functionalities to urgent needs, as occurs during seasonal dates.
Eu Entrego, a logtech that connects retailers to the largest network of independent delivery drivers in Brazil, carried out 12 million deliveries in the first half of 2024. According to the CEO and co-founder, Vinicius Pessin, the company has over 1 million delivery drivers across the country.
“Our exclusive system, based on Artificial Intelligence, ensures real-time optimization of routes, which allows us to offer an agile and efficient service, even during periods of high demand, such as Black Friday. We are confident that our efforts will bring exceptional results in this edition,” shares Pessin.
