The evaluation at iFood has become a true barometer of success, as it can dramatically impact the performance of a restaurant. Each review is a window into customer perception and an opportunity to capture insights into what is working and what needs to be adjusted in operations.
Customers trust online reviews when choosing where to eat. A high average in iFood reviews not only attracts new customers, but also consolidates the trust and loyalty of existing customers.In addition, good reviews elevate a restaurant in search, increasing visibility and potentially billing.
First, it is essential to select the correct category in the iFood registration. The more accurate the registration, the more relevant the visibility. Detailed and accurate information about menu, opening hours and location are also important for those who are doing the search. Choosing the right keywords is another essential tactic to direct the customer.
Another crucial point is the high quality images. Invest in good photos of the dishes, because 93% of consumers consider the images decisive when ordering. A good lighting and an appetizing look can turn a mere search into a right order.
Every establishment is afraid of receiving a negative review, but responding to negative comments is an art that requires empathy, professionalism and agility. So how to turn negative feedback into a growth opportunity? First, keeping calm. Read the comment carefully and try to understand the point of view. The customer had an expectation that was not met, and this is the chance to show that how important it is to your business. Another relevant tip is always to thank the feedback, since the customer has taken the time to share his experience. This shows that the establishment values the opinion of customers and is open to improvements.
In these cases honesty is the best tool, that is, avoid excuses. It is important to solve the problem, so propose a concrete solution that demonstrates willingness to correct the situation. It can be a discount on the next visit or a special dish as compensation, but always in a friendly way, showing that you are there to help. If the customer accepted the resolution proposal, follow up to ensure that he had a new satisfactory experience. This can convert an unsatisfied customer into a restaurant promoter.
Encouraging positive customer reviews on iFood may seem challenging, but with the right strategies, this becomes a simple and effective task. A surefire tactic is to ask directly for feedback. At the end of the meal or delivery, send a personalized message expressing gratitude for the purchase and subtly encourage evaluation. Something like “Yyour opinion is very important to us. Could you rate your iFood experience?” Offer a small reward as an incentive.It can be a discount on the next purchase, a free dessert, or even loyalty coupons. This not only motivates the customer to leave a review, but also ensures that it comes back.
Another trick is to invest in memorable experiences.Customize small details that surprise the customer, such as handwritten tickets thanking the purchase or special and sustainable packaging.These gestures make the customer feel valued and willing to share their experience.
For Marcelo Politi, a specialist in gastronomic business and mentor of Politi Academy, a good iFood evaluation helps to attract new customers, increases the visibility of the restaurant on the platform and serves as social validation of the quality of service and food.“By means of the evaluations it is possible to improve the positioning in the ranking of the app and enhance the number of orders, directly influencing the profits of the” business, he explains.
