Christmas is the most important date for commerce, especially for e-commerce. This year, sales of this segment should reach R$ 23.33 billion, which represents an increase of 9.91% compared to R$ 21.23 billion registered in 2023. The estimate is from the Brazilian Association of Electronic Commerce (ABComm), which considers the period that extends from the beginning of Black Friday to December 24.
This year, the average ticket for purchases is expected to rise to R$ 639, with an expected 36.48 million orders during the period.In 2023, the average ticket was R$ 611, and the number of orders totaled 34.74 million.
In addition to the main categories, such as mobile phones, home appliances, electronics, toys and fashion, the cosmetics segment is among the fastest growing in the number of searches in recent months.To further boost revenue, ABComm suggests that retailers use paid digital channels, social networks, email marketing and WhatsApp messages, among other strategies for product dissemination and sale.
It is good to remember that Christmas, being a time of many sales, also raises alerts about possible frauds.The entity, in collaboration with market experts, emphasizes that consumers should be wary of extremely low prices and always prioritize reliable sites.
“We are optimistic that Christmas sales in 2024 will surpass our projections, reflecting the growing engagement of consumers in e-commerce. The segment continues to gain space in the market, especially on commemorative dates, for the practicality, economy and diversity of options it offers. The ease of comparing prices, taking advantage of promotions and making purchases with a few clicks has been the decisive differential for the” audience, highlights Mauricio Salvador, president of ABComm.
