B2W Expands Its Marketplace with Strategic Partnerships in Several Sectors

B2W, the Brazilian e-commerce giant, has intensified its expansion strategy through partnerships and integrations with several companies.The goal is to expand the reach of its marketplace, offering a wider range of products and services to consumers, as well as digitizing physical businesses.

Integration with Shopping and Fast Food Networks

B2W has announced a significant agreement with Multiplan, one of the largest shopping center administrators in the country. This partnership will allow the integration of 5,800 stores from 19 Multiplan malls to the B2W marketplace platform.With this, consumers will be able to buy online and pick up products in physical stores, or receive them on the same day. The agreement also involves the Delivery Center, adding fast delivery services.

In line with this expansion, B2W has also entered into partnerships with fast food chains.The Bob’s network, with its 1,200 points of sale, has been integrated into the marketplace, allowing customers to buy snacks and receive in minutes through the Americanas and Ame applications. Similarly, McDonald’s also had its products made available on the B2W platform, with a pilot started in stores in Sao Paulo.

Expansion to Fuel Stations and Other Retailers

Another front of B2W's performance is the partnership with BR Distribuidora.The agreement aims to integrate the products of convenience stores of BR stations to B2W online platforms. Customers can buy online and pick up at the stations within an hour, or opt for delivery within two hours. This collaboration seeks to offer convenience and security to consumers, especially in times of social distance.

Benefits and Strategy of B2W

• Assortment Magnification: B2W significantly increases the range of products and services available in your marketplace.
• Physical Retail Digitization: Partner companies gain access to online selling tools and a new showcase for their products.
• New Delivery Modalities: Services such as “click and collect” and same-day delivery are enhanced.
• Marketplace Revenue: B2W profits from the fees charged on sales made on its platform.

B2W's strategy of integrating different types of retailers into its marketplace demonstrates a clear move to become a centralized shopping hub, connecting the physical to the digital and offering convenience and agility to consumers.