Amazon announces departure of its chief executive in Brazil amid restructuring

Amazon, the e-commerce giant, announced the departure of its chief executive in Brazil, Daniel Mazini, who had held the position of Country Manager since 2019. The decision takes place in the midst of a global restructuring of the company, which seeks to reduce costs and increase operational efficiency.

Mazini, who led Amazon's operations in the country, will be replaced by Ricardo Garrido, the company's current retail director in Mexico. The transition will take place over the next few weeks, with Garrido taking over from May onwards.

Under the management of Mazini, Amazon significantly expanded its presence in the Brazilian market, launching new services such as Amazon Prime and Amazon Music, in addition to expanding its product catalog and partnerships with local sellers. However, the company faces growing competition from national players, such as Magazine Luiza, Americanas and Mercado Livre.

Mazini's departure comes at a challenging time for Amazon, which globally announced the dismissal of more than 18,000 employees earlier this year, as part of a restructuring plan to adapt to changes in the post-pandemic economic scenario. In Brazil, the company also made cuts in its team, although it did not disclose official figures.

In an internal statement, Amazon thanked Mazini for its contribution and leadership in recent years, highlighting the progress made by the company in the Brazilian market.

The arrival of Ricardo Garrido as the new leader of Amazon in Brazil signals the company's intention to continue investing in the local market, taking advantage of the executive's experience in operations in Latin America. Garrido will have the challenge of leading the company in a scenario of greater competitiveness and accelerated digital transformation, seeking to strengthen Amazon's position as one of the main players in e-commerce in the country.

With the transition of leadership and the global restructuring in progress, Amazon reinforces its strategy of adapting to changes in the market, aiming to maintain its sustainable growth and offer the best experience to its customers and partners in Brazil and in the world.