In a meteoric rise, the Chinese platform Temu reached the third position among Brazil’s largest e-commerce sites, surpassing the American giant Amazon. The achievement was recorded in March, considered the best month in the company’s history in the country, when it reached an impressive 216 million monthly visits. The information comes from Conversion.
Record growth amid a positive scenario
March was a month of recovery for Brazilian e-commerce, which grew by 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by registering approximately 19 million more visits than Amazon, which previously held the third position in the national ranking.
The most impressive aspect is that the overtaking occurred even as Amazon showed growth during the period, highlighting the strength of the Chinese platform’s expansion in the Brazilian market, despite its recent arrival in the country.
Imported goods sector hits historic record
The imported goods segment, where Temu operates, also experienced its best historical performance in March, with a 26.4% growth compared to the previous month. Besides Temu, other Asian companies like Shein and Aliexpress, which complete the sector’s top 3, also showed positive results.
Among the top ten imported goods companies operating in Brazil, only Made in China recorded a decline in visits during the month.
Consumer behavior increasingly mobile
March data also confirms a growing trend in the Brazilian market: the predominance of mobile device access. During the month, 78% of visits to e-commerce sites in the country were made via mobile phones.
An important milestone was reached when apps (22.3% of visits) surpassed desktop computers (21.6%) as the second most used method for accessing online stores. Mobile browser navigation remains the primary method, accounting for 56.1% of total visits.
Other sectors also on the rise
The month was also positive for other e-commerce segments. The tourism sector recovered after a challenging February, showing 9% growth, with Latam standing out by expanding its visits by 22%.
Meanwhile, the cosmetics segment grew by 8.8% during Women’s Month, with Sephora recording an impressive 33.3% increase in visits. Boticário took the lead in the sector ranking, followed by Natura and Beleza na Web.
Temu’s rise to third place in Brazilian e-commerce reinforces the growing competitiveness of the national market and Brazilian consumers’ appetite for platforms offering imported goods at competitive prices.
