Amazon, the e-commerce giant, announced the departure of its top executive in Brazil, Daniel Mazini, who held the position of Country Manager since 2019. The decision comes amid a global restructuring by the company, which aims to reduce costs and increase operational efficiency.
Mazini, who led Amazon’s operations in the country, will be replaced by Ricardo Garrido, the current Retail Director of the company in Mexico. The transition will take place over the coming weeks, with Garrido assuming the role starting in May.
Under Mazini’s management, Amazon significantly expanded its presence in the Brazilian market, launching new services such as Amazon Prime and Amazon Music, as well as expanding its product catalog and partnerships with local sellers. However, the company faces increasing competition from domestic players such as Magazine Luiza, Americanas, and Mercado Livre.
Mazini’s departure comes at a challenging time for Amazon, which globally announced the layoffs of over 18,000 employees earlier this year as part of a restructuring plan to adapt to post-pandemic economic changes. In Brazil, the company also made cuts to its workforce, though official numbers were not disclosed.
In an internal statement, Amazon thanked Mazini for his contribution and leadership over the past years, highlighting the company’s progress in the Brazilian market. The company also reaffirmed its commitment to the country, emphasizing the growth potential of e-commerce in the region.
Ricardo Garrido’s arrival as the new leader of Amazon in Brazil signals the company’s intention to continue investing in the local market, leveraging the executive’s experience in Latin American operations. Garrido will face the challenge of guiding the company in a more competitive landscape and accelerated digital transformation, aiming to strengthen Amazon’s position as one of the leading e-commerce players in the country.
With the leadership transition and ongoing global restructuring, Amazon reinforces its strategy to adapt to market changes, seeking sustainable growth and delivering the best experience to its customers and partners in Brazil and worldwide.
