The efficient generation of leads is undoubtedly one of the most intense pains in the digital market. The Sales Market report states that more than half of sales professionals have difficulties with this stage of customer acquisition. Bearing this in mind, Mazukim, a company specialized in integrated digital marketing solutions, has just launched HelpKim, an intelligent platform focused on automating lead management and qualification.
“We understand that lead generation is one of the most time-consuming and complex stages of a marketing strategy. Our goal with HelpKim is to provide a platform that allows businesses not only to organize sales but also to do so intelligently and automatically,” says Danilo Mazuquin, CEO of Mazukim.
Developed with its own methodology, without the use of third-party programming, HelpKim was designed to maximize companies’ results. By efficiently qualifying and discarding manual work, it ensures that user attraction is potentiated and, consequently, more relevant to corporations. Through continuous interaction, the system is capable of training Google algorithms to make the process even more assertive.
Therefore, the solution adapts to the needs of each organization and remains constantly updated. With a design that allows for simple layout changes and security, it ensures that the software version used is always the most modern and secure. “Dealing with the early stages of the funnel is something complicated, but dealing with a tool that is complex to handle also does not represent a great help. We want to be the complete support for professionals,” reflects Mazuquin.
The platform also includes features such as organizing leads by sales funnel stage, simple monitoring of commercial teams, and the use of artificial intelligence to suggest improvements in flows. The goal is to help companies overcome funnel stages below target and to create more efficient cadence flows, always aligned with business strategic objectives.
From time optimization to improvements in decision accuracy, the software automates repetitive tasks and allows tracking, helping teams to focus on interactions that truly make a difference in closing deals. With 94% of companies already using digital marketing in Brazil, according to the Resultados Digitais survey, Mazukim seeks to empower organizations of all sizes to be more competitive in the current dynamic market.
