Fujitsu General do Brasil, a Japanese multinational with 44 years of presence in the country, has just marked a historic moment by launching its first and e-commerce global, choosing Brazil as a pioneer market for this new business model. The online sales platform aims to revolutionize the consumer experience, offering direct access to Fujitsu Airstage brand products, with a guarantee of authenticity and specialized technical support.
Akihide Sayama, CEO of Fujitsu General do Brasil, emphasizes the importance of this initiative: “The launch of e-commerce is a very important milestone for the company.Brazil was chosen to start this new phase, with the aim of bringing our brand closer to the consumer and meet their needs efficiently and directly.”
The new sales channel will operate in partnership with authorized distributors, ensuring not only the originality of the equipment, but also offering specialized advice for installation. This approach promises to facilitate the purchase journey, assisting customers in the optimal choice of equipment.
The Commercial Director of the company highlights that e-commerce will be fundamental in the expansion strategy in the Brazilian market. “We will offer more convenience and confidence to our customer. Our goal is to increase sales by 5%, in addition to bringing a positive impact on the billing of Brazil,” says.
The platform introduces technological innovations to assist consumers, including a BTU calculator to determine the required power of air conditioning and an installation checklist. Natalia Harumi, responsible for the project, points out: “These series of technological innovations will be of fundamental importance to consumers when making the purchase and having the equipment in their homes or corporate environments.”
Raimundo Ribeiro, executive of the company, highlights the differential of the installation checklist: “This new experience will significantly facilitate the understanding of the customer when hiring and monitoring the service, avoiding future problems and ensuring the best performance and durability of the product.”
Consumers interested in purchasing Fujitsu products through the new e-commerce can access the official website: http://loja.br.fujitsu-general.com/
