Spotify introduces new features in its programmatic buying channels

As we shared at the beginning of this year with Spotify Advance, we are automating our advertising platform so advertisers can easily buy, create, and measure on Spotify. Since the launch of the Spotify Ad Exchange (SAX) in April, Spotify Advance earlier this year, we are automating our ad platform so that advertisers can buy, create and measure easily on Spotify. Since the launch of Spotify Ad Exchange (SAX) in April, We saw an increase of 142% in the number of advertisers who are already using the SAX.¹ 

Today we are delivering even more flexibility and control on Spotify Ad Exchange for advertisers and, for the first time, offering megaphone hosted publishers the option to sell their own podcast campaigns within Spotify Ad Exchange.

News:

: For the first time, advertisers using Amazon DSP will be able to access Spotify's audio and video inventory.: Starting today, we have expanded access to inventory and improved targeting for programmatic buyers through new partnerships, as well as introducing advances for podcast publishers to unlock more revenue opportunities.

• :: For the first time, advertisers using Amazon DSP will be able to access Spotify's audio and video inventory.
• "By combining Amazon's diverse audiences and its proprietary first-party signals with Spotify's high-quality content and its base of engaged fans, we are creating new and relevant ways for advertisers to expand their omnichannel strategies, leveraging a deeper level of insights available only through Amazon DSP,": Next year, we will expand access to Spotify Ad Exchange for megaphone hosted publishers, allowing them to close deals at Private Marketplace (PMPS). This will allow you to set up unsecured deals with one or more advertisers, opening up new revenue opportunities.

“By combining Amazon’s diverse audiences and their owners” (first-party signs) with high-quality content from Spotify and its engaged fan base, we are creating new and relevant ways for advertisers to broaden their omnichannel strategies, leveraging a deeper level of insights available only through Amazon DSP.”, Spotify Ads Manager:. “ Amazon DSP now has an unprecedented scale across Amazon’s own audio inventory (O&O) and also on Open Internet, allowing us to set new standards for planning and holistic campaign activation – all in one place.”

Partnership with Smartly : We are integrating Spotify Ads Manager with Smartly, which will allow more advertisers to access our audio, display, and video inventory, supported by Smartly's AI-driven creativity, automation, and measurement.

• Launch of Split Testing: We are integrating Spotify Ads Manager with Smartly, which will allow more advertisers to access our Audio, Display and Video inventory, supported by Smartly AI-driven AI-driven creativity, automation and measurement.
• Split Testing Launch: Soon we will launch a new A/B testing tool that will allow you to try different creative elements and discover what resonates with the audience most. Advertisers will be able to measure KPIs Completion Rate, CTR, CPC and Cost per Conversion.
• All of this adds to our set of optimizations that are already delivering powerful results to advertisers, including a 103% viewing rate larger in campaigns with the objective of web traffic (vs. Brand Awareness campaigns) and a 4.3x higher installation fee In campaigns with the objective of installing an app (vs. Unoptimized campaigns)².

“We have worked hard to improve our automated buying channels and make it easy for advertisers to buy, create, and measure on Spotify. With these latest updates, we are offering even more flexibility and control, allowing them to reach our highly engaged global audience and impact their campaigns.” – Brian Berner, Global Head of Advertising Sales & Partnerships

With its 90% of people using Spotify as part of their daily routine and passing on average more than two hours a day on the platform, ³ We have become an essential companion for millions of fans. In a world of constant distractions, Spotify offers something different — that's why we're the App #1 on the home screen.⁴ Whether to learn something new or relax with a playlist, users come to Spotify in search of real connection and genuine value.

Would you like to cover the news or speak with a Spotify spokesperson? They can share deeper insights on:, 65% They claim that the time spent on Spotify is more positive than the time spent on social media.⁵ That's why Spotify ads have a different impact and resonate more with the audience. As the best place to be a fan, we are committed to building an ad platform that helps advertisers of all sizes reach their audiences and generate results, regardless of the goal.

What sets Spotify apart from other platforms

• Why Spotify is betting heavily on its automated buying channels
• We are available to coordinate a conversation, should you be interested. Let me know!
• The first results and what brands are seeing

We are available to coordinate a conversation if you are interested. Let me know! Sources You can find images for the press.

Global GWI Study, Jun 2024

1. Hub Entertainment Research, global, 2024
2. GWI Time Spent / Nourishing Survey – Q1 2025
3. Spotify introduces updates to its programmatic buying channels | E-Commerce Update
4. GWI Time Spent / Nourishing Survey – 1st quarter 2025