P4C Group Announces Acquisition of The Alfred and Growth Forecast of 30% in Billing

The P4C Group, a holding company that includes the digital marketing agency Yooper and SERI.E Design, announces the acquisition of The Alfred, specialized in the development of VTEX solutions for large e-commerce, as a new member of the holding. Now, the Group serves more than 150 customers, including brands such as Stanley, We Pink, Sicredi, Grupo Luco, Arezzo, Embelleze, Prudence, Unimed, CVC Corp, among others.

According to Leandro Gorzoni, Chairman of the Board of P4C, the decision to formalize the acquisition of The Alfred was driven by the growing need to unite expertise in large projects, where synergy between the group companies has already proved essential.

“A SERI.E, Yooper and The Alfred have already been collaborating successfully with several large clients in the last two years. The official integration of the new company into our group is a natural step to ensure continuity and increase the quality of services provided,”,”, and in addition to the.

“With the creation of the P4C Group, we are ready to embrace new opportunities and grow in a strategic and organized manner. The acquisition of The Alfred is an important step to consolidate our position in the market and offer complete solutions to our” customers, adds Gorzoni.

The P4C Group includes other partners besides Leandro, such as Jose Parelho, who holds the CFO chair, Rodrigo Friano as COO and Rodrigo Augusto, founder of SERI.E Design, as CBO. Now, with the acquisition, Alfredo Vila Cha, founder of The Alfred, assumes the position of partner and CTO of SERI.E Design and will be responsible for conducting the operation of the company.

One Stop Shop

The first post-acquisition movement is the integration of The Alfred to SERI.E Design in a strategic merger that aims to strengthen the position of the group in the market and consolidate its goal of becoming the MVP (Most Valuable Partner) in the VTEX quadrant until 2025. This is a first movement of the holding company that aims to position itself as one stop shop in the digital segment for major brands.“The enterprise market presents complex challenges that demand a great diversity of expertise.We are bringing together the best minds and technologies and making the complete solution available to the” market, he concludes.