Edrone, a CRM and marketing automation platform created specifically for small and medium-sized business and e-commerce, Starts 2026 with strong momentum and a clear plan for global expansion.The company has surpassed the brand of US$ 12 million in Annual Recurring Revenue (ARR), recording growth of 40% year on year, while answering more than 2,500 customers in Poland and Brazil, with local teams and direct presence in the markets.
At a time when many SaaS companies struggle to balance growth and efficiency, edrone has achieved the profitability while continuing to scale , proving that the SME segment is often seen as fragile or unscalable & CAN generate sustainable and predictable growth when approached with focus and discipline.
From its earliest days, edrone challenged the conventional wisdom of SaaS. Instead of avoiding small and medium-sized merchants due to churn or low contract values, the company designed its entire operating model around the real needs and limitations of these businesses.
Direct sales to SMEs are often considered difficult to scale & have resulted in a CAC payback less than six months. instead of limiting customer support to a purely product-led model, edrone has invested heavily in Support & Operations, which they represent today almost 50% of the total team, prioritizing trust, empowerment and long-term success, rather than simply reducing tickets.
Edrone's marketing also evades industry standards.The company is not based on MQL-driven funnels. Instead, its teams focus on continuous education of customers, guiding tenants through adoption, activation and growth. Combined with a usage-based pricing model (pay-as-you-go), edrone ensures that customers only pay more when they perceive measurable value.
According to Michal Blak , CEO and co-founder of edrone, this alignment is intentional. “When customers pay more over time, it's not because of contracts it's because they're seeing real ROI.The expansion is the clearest proof of impact.”
Edrone's product philosophy reflects its business approach.Instead of chasing vanity metrics like DAU or surface engagement, teams measure functionality usage, time to ROI and revenue impact. The company adopts large-scale experimentation, quickly learning from both successes and failures.
Even product initiatives that are unsuccessful are treated as valuable learning opportunities. “All functionality deserves proper closure”, claims Blak. “Silence kills learning.Fast feedback is what keeps us moving forward.” This disciplined focus allowed edrone to scale efficiently, maintaining high customer satisfaction and increasing the average ticket month after month.
Setting the stage for expansion in Mexico
With a solid foundation in Europe and Brazil, edrone is now preparing for its next phase of international growth 2026, the company will expand its operations to the Mexico, with a investment of US$ 2.5 million over the next two years, targeting one of the fastest growing e-commerce markets in the world, with growth of 20% in 2024 and six consecutive years of double-digit expansion.
To lead this strategic move, edrone appointed Cristiano Mendes as Chief Commercial Officer (CCO) for Latin America. mr. Mendes brings more than a decade of experience helping technology companies successfully enter and scale Latin America, with stints in Google, Shopify and GoDaddy, in addition to experience as a founder and advisor of startups.
For Mendes, edrone represents a natural continuation of his professional mission: empower small and medium-sized businesses in Latin America to grow through affordable, high-impact technology. having grown up surrounded by small entrepreneurs in Brazil, he sees up close how edrone addresses one of the main challenges of the region % maximize the value of each dollar invested in marketing in a scenario of increased Customer Acquisition Cost (CAC).
“In markets like Mexico, many SMEs still struggle to capture and retain customer data, with most virtual store visitors leaving anonymously without converting. The edrone platform allows merchants to engage, retain and monetize these visitors through AI-driven, automated campaigns - a technology that was previously unique to large companies and is now available to SMEs at an affordable price”, complete the CCO.
The rapidly expanding e-commerce ecosystem in Mexico represents a significant opportunity for marketing automation and customer engagement. Despite strong market growth, most SMBs have yet to adopt tools that help build customer bases, run automated campaigns or optimize marketing throughout the lifecycle.
A automation with one click by edrone, combined with Embedded AI, it eliminates the technical and operational barriers that typically prevent small businesses from adopting advanced marketing solutions.As a result, merchants are able to launch effective campaigns without technical expertise and start generating measurable results quickly.
