On Thursday (14), the first Havaianas app arrives on the market. The brand, which already has a strong presence in physical and online retail, now launches another purchasing option for consumers, offering exclusive advantages such as early access to new collections and a 15% discount on the first order. The innovation aims to reinforce the brand’s digitization strategy and get even closer to a young, connected audience seeking convenience and exclusivity. To encourage downloads, the brand will have a ‘blackout’ on its site starting at 7 pm this Thursday (14), lasting for 5 hours, directing consumers to the app. By the end of the year, Havaianas expects to reach 100 thousand downloads.
The new app offers the full range of the brand’s footwear, including flip-flops, sandals, and espadrilles, with sizes ranging from 23/24 (children) to 45/46 (adults). Accessories, clothing pieces, and lifestyle items will also be available, with prices ranging from R$ 21.99 to R$ 1,199.99, such as travel bags. To enjoy the novelty with a special discount, the brand provides the coupon APP15 to be used on the first purchase through the app.
“We aim to reach those who already have a relationship with the brand, encouraging the use of the app as another purchasing option. Additionally, we seek to attract new consumers who value convenience, exclusive benefits, and a digital experience with the brand. This is another move by Havaianas towards digitization, aiming to continuously enhance our consumer’s shopping experience,” says Carlos Paschoal, Director of DTC and Retail at Havaianas.
The app is now available for download on the Apple Store and Google Play, and to celebrate, some models from the brand’s new collection will be launched early on the platform.
