In order to further increase security on its platforms, the OLX Group reinforces its pioneering role in the real estate market with the implementation of facial biometrics to authenticate accounts of real estate agencies and brokers on the ZAP and VivaReal portals.
Developed by Unico, a leading company in solutions for validating the real identity of people, the feature benefits both users, who can verify the identity of the advertiser through the verification seal that will be available on the portals, as well as brokers and real estate agents, preventing third parties from using their data and providing greater visibility and relevance to profiles with registered biometrics.
For the implementation of the initiative, which has technology with 100% accuracy, the OLX Group has already invested R$2 million in 2024 alone. “Although not mandatory, biometric registration is highly recommended, as it increases confidence in negotiations and benefits real estate agencies and brokers. We estimate that the measure has the potential to increase clicks on ads with the verification seal by 15% and, consequently, expedite business closures,” says Regina Botter, Product Director at OLX Group.
The biometric technology employed by the company uses over 80 points on users’ faces to recognize or certify their identity and stands out as the most reliable solution in the market, providing an additional layer of security and significantly minimizing the risk of exposure to attempted attacks and fraud, helping to preserve the integrity and privacy of users.
“The Unico biometrics system undergoes four layers of analysis and protection, all with proprietary technology, including life proof and risk score. AI is used to ensure the highest accuracy within the shortest possible time, authenticating the user accurately in up to 3 seconds,” explains Fernanda Beato, sales director for the enterprise segment of Unico. The company estimates that the use of biometrics prevented losses of over R$ 70 billion in frauds in 2023 alone, taking into account other sectors.
To perform the biometric registration, the advertiser must access the exclusive platform of the OLX Group for ad management, the CanalPro app, click on the “Start Verification” button, and on the next screen, click on “Take a picture with the phone”. Subsequently, it is necessary to authorize the use of the camera and position the face on the screen as indicated. The process is done quickly and for free.
At this first moment, the “verified advertiser” seal is available only on the ZAP and VivaReal portals.
