The Accelerator Group, specialized in mentoring and business development, reached a valuation of R$ 729 million with its latest equity sale. The transaction was exclusive to members of the Giants program, a network that already has over 700 entrepreneurs. Although the participation percentage was not disclosed, the valuation was calculated based on a multiple of 9 times the projected operational margin (EBITDA) for 2024, which is R$ 81 million.
Marcus Marques, the founder of the Group, emphasized the importance of this move for the company’s trajectory. According to him, the equity sale reinforces the trust that entrepreneurs place in the project. “We are increasingly closer to R$ 1 billion valuation. Many entrepreneurs trust in our growth, governance, and ability to deliver value. Therefore, besides being clients in the Giants program, they are now also shareholders of the Accelerator,” he stated.
In 2023, the group had already recorded a 62% growth, reaching R$ 125 million in annual revenue. The projection for 2024 is for operational profits to reach R$ 81 million, a 25% increase compared to the previous year. The Giants program, a pillar in the strategy, offers mentoring, training, and an exclusive network of contacts, accessible after the Business Accelerator immersion.
Business Model and Expansion
The Accelerator Group has adopted a business model that combines practical education and business mentoring in a single program. This structure attracts entrepreneurs looking to expand their operations and empower their teams. Among the initiatives, the Giants program stands out for bringing together hundreds of members, forming the largest network of entrepreneurs in a high-value program in Brazil. With annual investments ranging from R$ 229,000 to R$ 400,000 per company, the initiative offers mentoring, training for managers and employees, as well as opportunities for new business generation.
Entry requires participation in the Business Accelerator immersion, a three-day experience led by Marcus Marques. This approach to training and networking has driven the growth of participating companies and solidified the program’s importance as part of the Group’s ecosystem. The recent innovation was the introduction of a mergers and acquisitions model, where Giants members can acquire participation shares, becoming partners with access to additional benefits.
This approach had already been tested a year earlier, when the first round of participation sales raised the group’s valuation from R$ 450 million to the current R$ 729 million. The process was conducted by XR Advisor, a specialist in private equity. Rodolfo Oliveira, CEO of XR, commented that the positive response from clients in both rounds demonstrates the potential for continued growth.
“The Accelerator Group is already a success story in the private equity market, as evidenced by the strong interest from clients who showed a keen interest in the acquisition following offers made in both rounds. All shares of equity participation were quickly sold out, and I believe the group will reach over R$ 1 billion valuation,” he projects.
Plans for 2025
The next steps for the Accelerator Group include expanding its operations internationally and developing new educational programs. The company also plans to hold events in more than 50 cities and launch a digital platform that will accelerate business growth nationwide.
Building a partnership model to retain talents is another ongoing initiative. In its five-year history, the Group has demonstrated efficiency in its growth strategies and aims to continue transforming companies with the mission of driving the market forward. Marcus Marques concludes that the essence of the work goes beyond numbers, emphasizing that the purpose is to accelerate Brazil.
“Our differentiating factor lies not only in growth, in unique delivery but also in our true and genuine mission to transform companies so that they transform Brazil. Numbers are only a consequence of the value delivery we are providing to our audiences: clients, employees, partners, and society,” Marques concludes.
