In times of tight budgets and ambitious goals, companies of all sizes have sought creative and fast ways to grow. One of the most used concepts in this scenario is Growth Hacking. Born in 2010, the approach combines marketing, data analysis, and product development to drive the rapid growth of businesses, especially startups and early-stage companies.
The proposal is simple: grow more while spending less. To do this, it is necessary to test strategies, automate processes, and act quickly. More than a technique, it is a mindset oriented towards experimentation and continuous improvement.
Below, Raphael Lassance, partner and mentor of Sales Club, the largest sales community in Brazil, highlights 8 fundamental steps to apply Growth Hacking practically, check it out:
1. Establish a clear growth goal: the first step is to define what you want to achieve. It can be increasing the number of users, improving the conversion rate, or expanding the average ticket. With the goal well defined, it becomes easier to direct efforts;
2. Understand deeply who your customer is: knowing who you are talking to is essential. This includes knowing habits, pains, needs, and motivations. The more details, the better the tests and approaches;
3. Map the entire customer journey: from the first contact to loyalty, identify friction points and gain opportunities. Often, small changes in specific stages generate significant impacts;
4. Test constantly: creating hypotheses and validating them through testing is the foundation of Growth Hacking. It’s worth testing everything from changes in website buttons to new campaign formats and commercial approaches;
5. Base decisions on real data: intuition helps, but data points the way. Metrics like conversion rate, CAC (Customer Acquisition Cost), and LTV (Customer Lifetime Value) should be closely monitored;
6. Automate what you can: automation tools allow you to scale without increasing operational costs. This applies to emails, internal processes, prospecting, and customer service;
7. Explore alternative growth channels: in addition to traditional marketing, it’s worth investing in strategies like referral marketing, strategic partnerships, content, and SEO. Often, the right channel makes all the difference;
8. Learn from mistakes and scale successes: Growth Hacking is about trial and error. Therefore, it’s essential to track results and maintain what works, discarding what doesn’t bring a return.
“Growth Hacking presents itself as a strategic alternative for those who want to grow intelligently, testing hypotheses quickly and learning from each step. This approach has become a viable and necessary path for companies that aim to scale without relying on large investments. The secret is to start small, learn fast, and never stop optimizing,” says Raphael Lassance.
