A Airfluencers, company that offers technological solutions in influencer marketing, announced a strategic partnership with the Publya, Trading Desk with 11 years of experience in Programmatic Media, for the launch of an integrated solution that combines digital influencer campaigns and paid media. The Airlab, Airfluencers’ 360º influencer marketing agency, leads the initiative, promising to revolutionize the market by combining authentic influencer content with the precision and reach of programmatic campaigns on platforms like Meta and TikTok.
With the new solution, it is possible to integrate the strategic planning of actions, influencer selection, co-creation of content, and associate the strategy with multichannel media activations, aiming to maximize results and follow market trends. “We are always attentive to innovation opportunities in the industry and believe that this partnership with Publya positions us at the forefront of influencer marketing. Our solution is an integrated and effective strategy that goes far beyond organic reach,” says Rodrigo Soriano, CEO of Airfluencers.
A recent study by Influencer Marketing Hub states that the global influencer marketing market is projected to move approximately US$ 24 billion by the end of 2024. This data reinforces the relevance of the new solution, which aims to expand the impact and effectiveness of projects.
Luana Cevei, Commercial Director of Publya, highlights the benefits of innovation: “The great advantage of the solution is that it does not depend solely on the organic reach of influencers, which usually ranges between 3% and 5% of followers. By integrating paid media campaigns, we can significantly increase the qualified target audience and improve brand connection with new audiences,” states .
The tool also offers greater precision in delivering content to specific audience segments, using data and artificial intelligence to ensure that campaigns reach consumers who truly connect with the brands. “We are providing a scalable approach to influencer marketing, allowing brands to achieve more significant and measurable results,” adds Soriano.
In addition to the solution launch, the partnership between Airfluencers and Publya was presented at a series of events held by Publya Academy, focusing on the advertising market. Airfluencers’ data scientist, Alexsandra Silva, was one of the speakers at the inaugural event – which took place on October 1st – with a presentation on the new industry trends.
