One of the great allies of Road Cargo Transportation (TRC) in the pursuit of a more efficient, safe, and sustainable sector is embedded technology. In general terms, they are a kind of device within a larger equipment, as in the case of the truck. These items collect data, make decisions, and control specific functions, making it smarter and more efficient.
Telemetry, for example, fits into this definition. It allows real-time monitoring of vehicles, providing data on speed, fuel consumption, location, and driver behavior. This technology enables route optimization, reduction of operational costs, and increased road safety.
In addition to telemetry, other technologies such as fleet management systems (TMS), cargo tracking, artificial intelligence, and the Internet of Things (IoT) are also widely adopted in the sector. These tools provide greater control over operations, process optimization, loss reduction, and increased logistical efficiency.
According to data from NTC & Logistics, 78% of road cargo transportation companies in Brazil already use some form of embedded technology in their operations. The main drivers for the adoption of these advancements are cost reduction, increased safety, and improved efficiency. The Report from the global consultancy Frost & Sullivan predicted that the market for embedded technologies for road cargo transportation in Brazil should grow at an average annual rate of 15% until 2025. The main drivers of this growth were the demand for greater efficiency and safety in cargo transportation, as well as the growing availability of innovative technological solutions.
Thinking about this increasingly evident need in the life of the transporter, Gobrax, a fleet technology specialist company, has developed a product that, besides promoting autonomy for drivers, has a direct impact on fuel economy and fleet operations optimization, combining innovation and new practices. “Our solution is capable of reducing fuel consumption by 4% to 8%, which can generate a monthly savings of up to R$1,500 per vehicle, for fleets that travel more than 8,000 km per month,” explains the company’s CEO, Duani Reis.
Gobrax’s technology offers a range of tools and resources that can assist professional truck drivers in various ways, positively impacting their daily lives and results. With consumption monitoring and instant feedback, it is possible to drive more efficiently and save fuel. In addition, risk alerts and real-time monitoring increase safety on the roads, while optimized routes and traffic information facilitate trip planning.
With all these tools, it empowers drivers to drive more efficiently, safely, and economically, as well as facilitating the planning of their trips and vehicle maintenance.
According to the CEO of the company, Gobrax is committed to offering solutions that put the driver at the center of the operation. “We believe that it is possible to transform road transport, making it more efficient, safe, and sustainable. That is why we work daily to ensure that this result reaches professional drivers, who are essential for Road Transport,” concludes Reis.
