Giuliana Flores, a pioneer in online flower and gift commerce in Brazil, continues to expand and gain prominence in various regions of the country. In Rio Grande do Sul, the number of orders increased by 14% in the first semester of the year compared to the same period in 2023, generating a 10% revenue growth. Among the most popular products are roses, especially red ones, orchids, and bouquets with a mix of flowers. Believing in the local potential, the company continues to invest in strategies to boost sales and increase its presence, aiming to reach the milestone of 1 million orders in 2024.
To achieve this, in addition to expanding the network of local Sellers to increase reach in municipalities, the company invests in attractive promotional campaigns in collaboration with other brands and forms partnerships with regional influencers. Additionally, it makes advertising investments through Google, YouTube, and social media platforms like Facebook, Instagram, and TikTok, while also exploring offline media such as billboards and outdoors.
“We are extremely pleased with the results achieved in Rio Grande do Sul and we continue to implement strategies to further expand our presence, diversifying and offering a portfolio of products that meet the needs of our customers with quality. To grow in the region, we are focused on partnering with new suppliers of gift items from various categories, such as cold cuts platters, gourmet baskets, perfumes, candles, and other decorative items. Furthermore, we have introduced express delivery with options for delivery within 120 minutes,” states Clóvis Souza, CEO of Giuliana Flores
