In a fast-growing pace, Giuliana Flores intends to increase the team of employees. The largest flower shop in Latin America grew by 20% in 2024 and plans to repeat the number this year. The goal is to make 800,000 deliveries by the end of the year, and the expansion of the workforce will be essential. The first semester includes important dates such as Easter, Mother’s Day, and Valentine’s Day. The forecast is to make about 200 hires, covering both e-commerce operations, serving the entire Brazil, and physical stores located in São Paulo (SP) and region.
The company has a network of operations that serves 1,020 cities throughout Brazilian territory. With a focus on excellence, many deliveries can be made in up to three hours in some regions. More than 2.5 tons of flowers are sold per month. In addition, the company expanded its catalog and now has a portfolio of 10,000 items on its site, including flowers, balloons, stuffed animals, chocolates, special baskets, kits, and even books.
With a 2,700 m² distribution center in São Caetano do Sul (SP), which can handle 85% of requests in up to one hour, the company has partnerships with 800 flower shops. In addition, there are 300 marketplace partners, expanding its network of operations. There are also six cooling chambers to ensure the quality and freshness of the products.
Way beyond digital
The company has nine physical stores (São Caetano, Santo André, Mooca, São Bernardo, Tatuapé, Guarulhos, Higienópolis, Perdizes, Moema, and Vila Nova Conceição) and four own kiosks. The inauguration of physical establishments is an innovative strategy that goes against other brands, debuting the physical version after e-commerce. In fact, these spaces continue as a complement to the virtual environment because many people still have the habit of buying items in person. The goal is to expand operations and attract an even larger number of customers.
In addition to the stores located in various parts of the city of São Paulo and the Metropolitan Region, the company has installed 15 vending machines in high-traffic locations such as airports, theaters, and event centers. This measure offers customers the convenience of buying at any time. It is an innovative initiative that demonstrates the brand’s commitment to meeting the needs of a diverse and demanding public in the hectic daily life of large cities.
“Our goal is to expand the services offered and improve customer service, both online and physically. We have great expectations for 2025, and our goal is to meet the growing demand for special gifts. To meet this demand, we will reinforce our team,” says Clóvis Souza, CEO of Giuliana Flores.
