For this year’s Father’s Day, Giuliana Flores projects a significant increase in sales, with an expected growth of 15% compared to 2024, representing over 8,000 deliveries and an estimated average ticket of R$ 235.
Among the most sought-after products for Father’s Day, flowers continue to lead, representing 30% of the total expectation. Chocolate and morning coffee baskets come next, with 32% of the sales forecast. Following closely on the list are special kits with 20%, chocolates 5%, and miscellaneous items with 13%. The combination of floral arrangements with other items has been gaining traction, showing that consumers are increasingly seeking affectionate and personalized options to honor their fathers.
The company boasts a robust portfolio of over 10,000 products, offering options for all types of fathers. In addition to traditional flowers, which remain a symbol of affection and care, the brand provides a wide variety of gifts, such as books, stuffed animals, beverages, chocolates, and even newly launched in-house edible items. The diversity of the catalog allows each consumer to find a unique and personalized way to show love on Father’s Day.
The strengthening of sales on celebratory dates, such as Father’s Day, has been vital to the company’s growth strategy. In 2025, the company projects to reach 800,000 deliveries, focusing on special occasions as a lever for their results. The positive performance reflects not only in numbers but also in the brand’s commitment to a diversified product portfolio, excellent service, and efficient logistics. Present throughout the national territory, the company offers express deliveries that, in some regions, are completed within 3 hours.
“Father’s Day is an opportunity to recognize the care and presence of those who have always been by our side. Our goal is to go beyond the present and provide a way to express affection and gratitude, we want to help people strengthen bonds with their loved ones”, says Clóvis Souza, founder and CEO of Giuliana Flores.
