Giuliana Flores, a pioneering online flower and gift commerce company in Brazil, is betting on the growth of the floriculture market during the celebration of International Women’s Day in 2025. Celebrated on March 8th, this festive occasion could drive sales of flowers and arrangements across the country, with an expected growth of over 18% compared to 2024.
International Women’s Day represents an important date for celebrating achievements, rights, and recognizing female empowerment, historically celebrated with gifts and messages for mothers, friends, and partners. With the sales increase forecasted, Giuliana Flores expects an average ticket of R$190 for purchases on this special day, with a prediction of 12,500 orders on the day.
“The celebration of International Women’s Day inaugurates the calendar of commemorative dates that boost the retail market, especially in the sale of flowers, arrangements, and gifts. Participating in this important day is gratifying, as it celebrates the importance of women’s empowerment by offering unique experiences through memorable products,” says Clovis de Souza, CEO, and founder of the company.
