Giuliana Flores participates in the ABF Franchising Expo 2025, the largest franchise fair in Latin America, with a booth that clearly aims to present to entrepreneurs an innovative and emotionally connected business model to the consumer. After 30 years of leadership in e-commerce, the brand makes its first participation in the event to initiate franchise expansion, focusing on entrepreneurs who share their values of affection and excellence. The company presents a versatile and adaptable franchise model, with three main formats that suit different investment and operation profiles. The presence at the fair, taking place from June 25 to 28 at Expo Center Norte, in São Paulo, includes special activities, consultative service, and a sensory space.
Among the models that will be showcased, the Kiosk (9 m²) is ideal for high-traffic locations, focusing on preserved flowers and gifts. The Boutique (50 m²) offers a compact and elegant structure, with a specialized product mix. The Full Store (100 m²) provides a complete operation, with natural and preserved plants and major partner brands, offering consumers a sensory and unique experience.
The network also offers a robust logistics ecosystem, including its own distribution center, cooling chambers, and full support in marketing, operations, and sales. The great differential lies in the strength of the brand, built over more than 30 years, which embodies tradition, emotion, and trust. The franchisee becomes part of a solid business that delivers more than gifts: it delivers emotions.
The participation will be coordinated by the Expansion and Marketing team, and throughout all days of the fair, the company will have an exclusive stand focused on presenting the franchise formats, products, and main competitive advantages. Giuliana Flores has prepared treats and surprises for visitors interested in learning about the business model. To enhance the public’s experience, various materials will be used, including brochures detailing store models, an LED panel with immersive presentations about the company’s history, as well as a visual tasting of flowers and exclusive products. Contact information will be collected through QR Codes, facilitating post-event meeting scheduling and ensuring continuity in the relationship with potential franchisees.
“We are very excited about our debut at ABF, which is an international business hub. With our participation, we hope to strengthen ties with national and international investors, identify strategic partners for regional and global expansion, and attract new entrepreneurs interested in a solid, emotional, and scalable business,” reveals Clóvis Souza, CEO of Giuliana Flores.
