A ABCasa – Associação Brasileira de Artigos para Casa, Decoração, Presentes, Utilidades Domésticas, Festas, Flores e Têxtil – anuncia a abertura das inscrições para a etapa nacional do Prêmio gia 2025 (Global Innovation Awards), a mais renomada premiação global que reconhece as melhores lojas físicas do varejo de artigos para casa, decoração e utilidades domésticas. Desde 2018, a ABCasa é a representante oficial do prêmio no Brasil, responsável por selecionar a loja que representará o país na etapa global em Chicago, EUA.
O gia tem sido um catalisador para a evolução do varejo, impulsionando não apenas a inovação, mas também a integração de estratégias que criam conexões autênticas com os consumidores.
“O Prêmio GIA 2025 não apenas celebra as lojas mais inovadoras do Brasil, mas também impulsiona o mercado de casa e decoração ao adotar práticas mais criativas e conectadas com o consumidor atual. Além do reconhecimento, participar da premiação significa estar entre os melhores do setor, reforçando o compromisso com a excelência e abrindo portas para novas oportunidades no mercado nacional e internacional”, afirma Eduardo Cincinato, presidente da ABCasa, que destaca a importância do prêmio para fortalecer o mercado brasileiro.
The integration of physical with digital, the way of storytelling through stores, and personalized service are points that are gaining more and more strength, according to the judge Luciana Locchi, judge of the award and a consultant specialized in retail design and visual merchandising, “The impact of the award goes beyond recognition: it inspires, connects, and opens doors. It is always good to see brands innovating, experimenting, and showing that retail can be dynamic and creative. In the end, everyone wins: the stores, the customers, and the market as a whole”.
The enrolled stores will be evaluated by a jury composed of renowned professionals in the areas of retail, interior design, visual merchandising, and innovation.
The winner of the Brazilian stage will be featured both nationally and internationally and will be awarded with a trip for a representative to Chicago, where they will participate in the international award ceremony in March 2026.
This transformation is visible and essential. “The gia Award is the recognition that every retailer in the segment wants to have. It is not just an award, but a reflection of how the sector is reinventing itself. As a judge, it’s incredible to see this evolution up close and realize how the way of selling has changed. Today, it’s not enough to have a good product on the shelf, it’s necessary to enchant, surprise, and create experiences that make sense to the consumer,” emphasizes Luciana Locchi.
gia Award 2024
The IN8 Home from Belo Horizonte (MG) was the big winner of the national stage of the gia Award 2024. With an innovative concept, the brand stood out for the product curation and the unique experience provided to the customers.
Ana Paula Brant, CEO of IN8 Home, shares her experience: “The gia Award is an extremely valuable recognition for the Brazilian retail. Our victory showed that it is possible to combine innovation, design, and customer experience in a unique way. Representing Brazil on the global stage in Chicago is a great honor and a unique opportunity to showcase the strength of our market to the world,” she emphasizes.
How to Participate:
Stores interested in competing must have at least two years of activity in the sector, have a retail physical store in Brazil, and demonstrate excellence in innovation, design, and customer experience. Registrations are free and can be made through the official website: www.premiogia.com.br.
After the registrations close, the judges carry out the evaluations, the TOP 5 Finalists are announced, and in the second semester, the gala dinner with the award ceremony takes place.
