The GetNinjas is implementing an ambitious and robust plan of actions to enhance the information security mechanisms of the platform. Some of the key investments involve the adoption of software that features Artificial Intelligence (AI) technologies, aiming to further protect users and professionals on Brazil’s largest service hiring platform.
This is one of the initiatives taken in the area that contributed to a decrease of over 50% in some types of fraud on the platform over a 9-month period. According to Marcelo Martins, GetNinjas’ Chief Technology Officer, the company currently dedicates 15% of its technology investment to information security improvements.
“Security is non-negotiable, it is one of GetNinjas’ values. The company will continue to invest in innovative technologies to ensure that its platform remains a safe and reliable environment, offering peace of mind to both service providers and clients,” Martins states.
AI against fraud
GetNinjas is implementing advanced AI solutions to enhance automated user onboarding, which includes document verification and identity validation based on AI, developed in partnership with Exato Digital, a company specialized in Big Data and Artificial Intelligence solutions. These technologies enable quick and accurate confirmation of document authenticity and the user’s history with key government agencies, reducing verification time and blocking fraud attempts before they can occur.
Furthermore, the platform adopts practices such as periodic life proof to verify unauthorized access, preventing fraud related to account takeover.
“Our focus is to protect users, ensuring that only trusted professionals can operate on the platform,” says the executive. “With the use of AI, we can quickly identify behaviors outside the norm, such as frequent changes in devices or a sudden increase in the number of requests. This allows us to act preventively, blocking suspicious accounts before they cause harm.”
Strategic partnerships and cutting-edge technologies
GetNinjas has partnered with global leaders in digital security, allowing the platform to access the same anti-fraud technologies used by major players in the financial market. The implementation of these technologies aims to protect transactions made via credit card and Pix, observing buying behavior patterns. If a transaction deviates from the usual pattern, automatic blocks are made, and additional validations are requested, ensuring that the transaction is being conducted by a legitimate user.
“Fraudsters are becoming increasingly sophisticated, using AI to try to deceive security systems,” comments Marcelo. “That’s why we are constantly improving our tools to ensure that our users are always one step ahead. Our goal is to maintain a safe environment where customers and professionals can interact with total confidence,” Marcelo concludes.
