In a scenario where the use of cash continues to be a reality in the Brazilian market, the efficient and secure management of cash has become a priority for companies in various sectors, especially in retail. With this in mind, Sesami (www.sesami.io), a company that is a reference in effective and innovative solutions for security, productivity, and management in the retail, banking, and cash segments, has been expanding its presence in the Northeast with its intelligent safes models Intelisafe and Speed, in partnership since 2020 with Grupo Preserve Liserve, the largest cash transit company in the Northeast and one of the main ones in the country.
After good results in retail, the strategic partnership’s goal is to provide gas stations in the region with an efficient solution for the storage and monitoring of valuables, integrating security with convenience in day-to-day commerce. “In practice, we already serve chains of gas stations, but these seem to be the most conducive customers to the use of intelligent safes at the moment,” explains Grayson Paulo, Audit Coordinator at Grupo Preserve Liserve, serving clients in Paraíba, Pernambuco, Ceará, and Bahia.
This movement reflects the growing demand from companies in the Northeast for solutions that meet the needs of the fuel sector. According to the Central Bank, the cash in circulation in Brazil rose from R$ 280.7 billion in December 2019 to R$ 370.4 billion in December 2020, an increase of 32.1%.
In December 2021, this amount dropped to R$ 339 billion, but returned to an upward trend, reaching R$ 350.3 billion in December 2024, above pre-pandemic levels, making the Northeast, alongside the North, one of the regions that transact the most cash in the country. “I believe that today about 60% of transactions in the Northeast are still conducted in cash. Because of this, there is still a big market in retail networks, gas stations, and lottery outlets,” comments Grayson Paulo.
Cutting-edge Technology – The Intelisafe is a solution that provides the necessary security for cash management, ensuring greater control and traceability of financial transactions. Among its main benefits are enhanced security (real-time monitoring and alert system minimize the risks of theft, fraud, and human errors), operational efficiency (automation of the storage and management process of values contributes to reducing the time spent on manual money counting, optimizing operations and freeing up employees for other higher value-added activities), integration and visibility (clear and detailed view of cash flow, with accessible reports from anywhere, facilitating quick and accurate decision-making), and cost reduction (automation and process security result in a decrease in costs related to losses, fraud, and theft, making the operation more profitable and secure).
“The use of technology in cash management is no longer a trend; it is a necessity, especially in a region with the diversity and volume of transactions in the Northeast. Intelisafe provides security and efficiency to operations, helping to optimize processes and ensure more peace of mind for entrepreneurs and their clients,” says Marcelo Almeida, Business Development Manager at Sesami.
In the area of cash management, Sesami also offers recyclers to the market. There are possibilities that they may also become part of the solution portfolio of Grupo Preserve Liserve from 2025. “There is always the possibility for market updates. We are always willing to offer the best from our partners to our clients,” argues Grayson.
