Entrepreneurship among young people of Generation Z is on the rise in Brazil, as indicated by the data from the Global Entrepreneurship Monitor (GEM) 2023 report and the ZenBusiness research. The pursuit of financial independence, easy access to technology, and the impact of social networks are some of the main factors leading young people to start their own businesses.
According to GEM 2023, about 50% of young people between 18 and 24 years old in Brazil have or intend to start a business, a percentage that has been growing in recent years. The digitalization of processes, the growth of e-commerce, and the advancement of the creative economy enable new entrepreneurs to launch and expand their businesses with reduced initial investments.
Marlon Freitas, co-founder of Agilize Contabilidade, believes this trend reflects a change in the job market. “Generation Z seeks more autonomy and flexibility. Many young people prefer to start a business rather than pursue a traditional career because they desire more freedom in decision-making and social impact in their businesses,” he explains.
Growing Sectors
The sectors most sought after by these young entrepreneurs include e-commerce, technology, and sustainability. The digital market has been one of the main drivers of this growth, as it allows products and services to be offered with low operational costs and a wide reach of the audience.
In addition, initiatives focused on the green economy, such as sustainable startups and social businesses, are increasingly in the spotlight, reflecting this generation’s commitment to environmental and social causes.
Essential Skills for Success
Generation Z stands out for its ease in dealing with technology and its innovative profile. Marlon Freitas emphasizes that some skills are essential to succeed in entrepreneurship: “Having a digital mindset, understanding marketing strategies and financial management, and being attentive to market changes are crucial aspects. Access to courses, mentorship, and entrepreneur communities can expedite this process”.
The specialist also highlights that financial education is one of the main challenges faced by young entrepreneurs. “Knowing how to manage cash flow, correctly price products and services, and invest in planned company growth makes all the difference,” he adds.
The future of young entrepreneurship
With the increasing appreciation of young entrepreneurship, the expectation is that the number of companies founded by Generation Z individuals will continue to rise in the coming years. The impact of this movement can be seen in the innovation of traditional sectors, job creation, and the transformation of the Brazilian economy
“The moment is favorable for those who wish to undertake. There have never been so many tools and opportunities to launch a business. However, it is essential to seek training, understand the market, and develop a good plan to ensure sustainable growth,” concludes Marlon Freitas.
