The Metrópole 4 Influencers, a Brazilian platform for influencer marketing management, has launched Gamify, an innovative tool that uses gamification to turn employees into digital influencers on social media. Active for just one month, Gamify aims to leverage campaign strategies, providing greater engagement, humanization, and results for brands.
Gamification, a methodology that uses game elements in non-entertainment contexts to motivate users, is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow to $15.43 billion by the end of this year. In Latin America, the forecast is for a 40% increase in the next five years.
Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unique campaigns, encouraging active participation from employees and generating authentic and organic content on the internet.
Edson Rocha, CEO and founder of Metrópole 4, details how the new solution works: “Our mission is to transform the communication of brands with their teams and the general public. In practice, the company defines the campaign objectives, such as lead generation or strengthening organizational culture, and creates custom challenges related to its products and services. As employees complete the challenges, they receive rewards, including prizes, discounts, and exclusive benefits.”
In addition to allowing brands to define their own goals, the platform also offers a ranking to encourage healthy competition among employees, who can track performance in real time, improve their routines, or challenge colleagues. Gamify provides personal satisfaction, a sense of belonging, and significant benefits for businesses, increasing visibility on social networks through a positive and humanized image, bringing the target audience closer to the workers.
Since 2019, Metrópole 4 has mapped over 30 thousand influencers in its database and reached over 20 million people. With the launch of Gamify, the startup aims to enhance the brand value of users. Success cases on the platform include the partnership with Clube Atlético Mineiro, which was the first client to use the new feature and already observes positive results in fan engagement, and Multicoisas, whose gamification application significantly increased sales during specific actions.
“The launch of Gamify reinforces Metrópole 4’s positioning as a comprehensive solution for influencer marketing. Our tool not only makes campaigns more engaging and fun but also optimizes the return on investment of projects – a demand increasingly sought after by companies discovering themselves in the digital landscape,” concludes Edson Rocha, CEO of Metrópole 4.
