A SmartSave, a fintech invested by Start Growth, is changing the landscape of personal investments in Brazil by offering a practical and automated solution for those who want to save effortlessly. With an innovative change-rounding model and banking integration, the platform allows users to save automatically with every credit card purchase.
According to Marilucia Silva Pertile, startup mentor and co-founder of Start Growth, SmartSave solves one of the greatest financial challenges facing the Brazilian population: the lack of discipline to save. “They offer our piggy bank from the past, but in digital form. It is a B2C fintech that brings something we had not seen before,” she states.
Financial automation and market impact
Data from Ipsos’ Pulsos 2023 survey indicates that 61% of Brazilians cannot save money regularly, showing the need for accessible and practical financial solutions. SmartSave meets this demand by automating the savings process, allowing anyone to build a financial reserve without significantly altering their consumption habits.
The platform operates simply: with each purchase, an additional amount is automatically saved, which can be rounded up or set by the user. “It’s a model that encourages the habit of saving without impacting the day-to-day budget,” explains Marilucia.
Rapid growth and support from Start Growth
With over a thousand people on the waiting list and more than R$ 1 million already invested, SmartSave is gaining relevance in the digital financial sector. The fintech has already integrated more than 20 banks into its system, expanding its market reach.
The partnership with Start Growth was crucial for accelerating SmartSave, which not only received financial support but also strategic backing to structure a scalable growth model. “We invest in companies we believe in and offer more than just capital: we share our expertise to help structure a successful path,” highlights Marilucia.
The impact of SmartSave goes beyond emergency financial reserve, also reaching novice investors looking to invest money automatically and uncomplicatedly. “The fintech serves both those who struggle to save money and those who want to invest better, ensuring the future in a more accessible and recurring way,” adds the Start Growth mentor.
Transforming the saving habit in Brazil
The Brazilian financial market has been undergoing a digital revolution, and SmartSave emerges as an innovative alternative to democratize access to investments. “We know that only those who have recurrence achieve financial independence. SmartSave eliminates barriers and makes saving a natural and continuous act,” says Marilucia.
With the support of Start Growth and a scalable business model, the fintech positions itself as one of the main solutions for those looking to turn small savings into significant long-term results. “Our role as investors is to help companies like SmartSave reach their full potential, positively impacting the lives of thousands of people,” concludes the co-founder of Start Growth.
