A Freshworks, global provider of customer engagement software, and Nortrez, a Brazilian technology and innovation company, announced today a strategic partnership for the distribution of Freshworks solutions in Brazil. This collaboration marks a significant step in Freshworks’ expansion in the Brazilian market, with Nortrez taking on the role of official distributor in the country.
The partnership aims to facilitate the commercialization and implementation of Freshworks solutions by Brazilian resellers, who previously faced technical challenges in adopting cutting-edge technologies. Freshworks, serving over 50,000 customers globally, including brands like Delivery Center, DHL, Honda, and Unilever, provides a complete suite of SaaS (Software as a Service) products covering customer service, marketing automation, and sales management.
Marcio Rodrigues, Head of Alliances at Freshworks, emphasized the importance of the partnership: “Collaborating with Nortrez is essential for expanding our presence in Brazil. Nortrez’s expertise will be crucial to Freshworks’ success in the country.”
Nortrez, with over 10 years of experience in the LATAM market, is recognized for offering IT solutions for businesses of all sizes, including consultancy, implementation, and technical support services. Alexandre Schio, CEO and founder of Nortrez, expressed enthusiasm about the partnership: “We are honored to be chosen as Freshworks’ distribution partners in Brazil. Our experience and knowledge of the Brazilian market position us ideally to help companies implement and derive value from Freshworks’ solutions.”
This alliance promises to democratize access to advanced customer engagement technologies for Brazilian companies of all sizes, potentially transforming the customer service landscape in the country. The combination of Freshworks’ innovative technology with Nortrez’s local knowledge creates a unique opportunity for Brazilian companies to elevate their customer relationship standards.
