A Digitalization of condominium routines gained a new chapter with the launch of Laundry in Box, a solution created by Lavanderia 60 Minutos, which transforms smart Wardrobes at collection and return points from sanitized clothes. Installed directly in the common areas of buildings, the system works like a “laundry Uber”: the resident deposits the dirty clothes, makes the payment via app, and receives back, in the same compartment, the clean and packaged items, within 24 hours, without physical contact and with Real-time trackingThe proposal combines convenience, technology, and sustainability to meet a growing demand for on-demand services in residential settings. The expectation is to reach 2 million units installed by the end of 2025, with operations already started in São Paulo.
It's simple: the cabinets are installed. Without the need for construction, structural interventions, or energy consumption. of the condominium. The condominium manager authorizes the installation, and from then on, the service is activated with the support of the Grupo Hi team, the holding company behind the 60-Minute Laundry responsible for all the logistics of collection, washing, and delivery. The washing is carried out by franchised units of the network, With proprietary technology, low water consumption (48 liters per cycle), and biodegradable inputs.Therefore, condominiums can offer residents an essential, high-quality service at no maintenance cost, without the need for internal staff, and with complete end-user autonomy.
The model has proven especially attractive in large urban centers, where time is increasingly scarce and practicality has become a priority. "By eliminating trips to external laundries, queues, and manual processes, Laundry in Box provides a new consumption experience, aligning with the trend of automating household services and the preference for solutions accessed via mobile phone," points out Isaelson Oliveira, CEO of Grupo Hi. He explains that the proposal is... Make laundry as simple as ordering food or a car via app., transforming the condominium's daily life into a more modern, fluid, and connected environment. "We've seen the service market evolve very rapidly, and Laundry in Box is our response to this trend," he highlights.
The service rollout is part of Grupo Hi's strategic plan, which... It has already installed 50 units in São Paulo.The expansion estimate follows the holding company's own growth trajectory, which ended 2024 with R$ 54 million in revenue This translates to: "and it provides" or "and it foresees" or "and it anticipates," depending on the context. Reach R$75 million in R$ by the end of 2025.. Com Nearly 1000 stores in operation, the holding company is also in the process of internationalization, with an initial investment of €1 million in Portugal, where it intends to consolidate its European operations and prepare for a IPO by 2027, with Goal of reaching R$1 billion in market value“For building managers, the solution represents more than just a convenience: it's a way to increase the condominium's value, add innovation to residents' daily lives, and align with new expectations in the real estate market,” Isaelson adds. The presence of Laundry in Box can be highlighted as a competitive differentiator in the sale and rental of units, reinforcing the positioning of condominiums that invest in smart, sustainable, and user-experience-centered services.
