The year 2024 ended with 921,412 marriages performed by the Civil Registry Offices of Brazil, representing an increase of 2.35% compared to the previous year. This growth reflects not only the economic recovery but also the transformation of the sector, driven by the digitalization of planning. In parallel, iCasei – the leading platform for wedding websites and lists in Latin America – recorded a 13% increase in the number of celebrations on its platform, which has over 130,000 active grooms.
“Several factors contributed to this growth. The strengthening of the economy allowed more couples to invest in more elaborate celebrations. In addition, the digitalization of planning, with the use of tools like personalized websites, virtual invitations, and RSVP management, facilitated organization for the brides and grooms”, explains Diego Magnani, CCO of iCasei.
According to the executive, the recommendation of the platform by wedding planners and other professionals in the sector further boosted this growth. He highlights that the search for personalization increased, with brides and grooms increasingly interested in aligning the platform’s design with the event style and the couple’s identity. “Another highlight was the use of digital interactive tools, such as sending personalized messages and fun polls, which made the experience more dynamic and engaging for the brides and grooms and guests”, he adds.
At the forefront of innovation, iCasei continues to constantly adapt to the new demands of the market, offering technological solutions that enhance the experience of all involved. With a satisfaction rate of over 80% among guests, the RSVP via WhatsApp was the most important launch of the platform in 2024. The redesign of the couple’s panel, along with innovations such as the ability to include the event in the agenda when confirming attendance, are part of the advances that are part of our commitment to offer increasingly integrated and personalized solutions for the couples, highlights Magnani.
In terms of recognition, iCasei was awarded the Prêmio Reclame AQUI 2024, recognized for excellence in customer service. The platform achieves 100% response to complaints and the highest rate of customers who would do business again, reinforcing the trust that couples place in the company. With over 2 million couples served throughout its trajectory, iCasei also surpassed the mark of R$3 billion transacted in gifts, as well as maintaining an active base with around 100,000 users per year.
The continuous growth of iCasei reflects our dedication to understanding the needs of couples and evolving with the market. The impressive numbers and commitment to innovation consolidate our leadership in the wedding sector, helping millions of couples make the planning of their weddings simpler, interactive, and unforgettable. For 2025, we will continue to invest in innovative solutions that further facilitate the journey of the couples on the big day, concludes Magnani.
