With the arrival of Carnival, many revelers see online stores as an alternative to buy their costumes, make hotel reservations, or even acquire tickets to enjoy the extended holiday. According to a study conducted by the National Confederation of Commerce of Goods, Services, and Tourism (CNC), the holiday is expected to generate more than R$ 12 billion Brazilian reais, and if the estimate is met, economic activities related to the period will reach a financial volume 2.1% higher than 2024.
With this projection, businesses should beware of fraud risks during this period, as the number of financial transactions grows exponentially, increasing the chances of significant revenue losses. To address these challenges, it is necessary to adopt strategies for optimizing and facilitating financial transactions, ensuring control over payments made and received and providing your customers with a simple, objective, and above all, secure purchasing experience throughout the buying journey. Another study conducted by ClearSale showed that in 2024, there was an estimate that fraudsters could profit up to R$ 10.6 million from online fraud. This indicates that this year, the warning should be reiterated.
Some solutions have been developed to assist professionals not only at this time of year, but throughout the operations schedule of these entrepreneurs. An important example of this is in the tools for payment orchestration, through which it is possible to gather, in just one interface, all enabled payment methods within each establishment. The feature has a positive impact on the shopping journey, especially by acting intelligently and integratedly to identify and block suspicious purchasing behaviors.
Its implementation allows the creation of personalized user lists, which help recognize and reduce the risks of fraudulent activity by blocking payments made by specific users and allowing payments from trusted sources, dispensing the need for screenings and ensuring a customizable experience for merchants. In addition, payment orchestration enables the creation and management of transaction speed rules tailored to each business model, which helps reduce chargebacks and operational costs.
According to Walter Campos, General Manager of Yuno, the world’s leading payment orchestration platform, the use of this technology during the Carnival festivities can be a game-changer for retailers, merchants, and service providers. “Technologies like these allow companies to take full control of operational security strategies and to orchestra a series of fraud prevention partners, ensuring they increase their conversion rates while reducing risks during transactions”, highlights the executive.
Fortunately, the experience gained from previous editions of Carnival allows us to invest and enjoy these resources more easily and in a more simple and customized way. It is still not possible to ensure that fraud attempts will be extinguished or reduced in the short term, but the application of technologies such as payment orchestration offers the full capacity to prevent most of these scams from being carried out in a strategic season for online sales.
