Recognized as one of the most comprehensive automation and CRM solutions for e-commerce in Brazil, Flowbiz begins a new phase of growth by being acquired by Sankhya — a national reference in business management technology. The union strengthens the platform’s positioning as a strategic ally for companies seeking to enhance performance with data, artificial intelligence, and personalized repurchase journeys.
Targeted towards medium and large digital retail operations, Flowbiz stands out for its ability to transform behavior and browsing data into automated actions for relationship management, repurchase, and loyalty. Now, as part of the Sankhya ecosystem, the company accelerates its technological innovation capability and integration with other business management solutions.
“Flowbiz is born with the purpose of reflecting better everything we have become: a platform that goes beyond email marketing, helping e-commerce businesses create personalized, profitable, and sustainable strategies. With Sankhya’s involvement, we gain strength to scale our clients’ businesses and accelerate the development of solutions that truly make an impact,” reinforces Lucas Brum, partner and Commercial Head of Flowbiz.
Going beyond traditional email marketing, Flowbiz offers a modern infrastructure for creating automated workflows, behavioral segmentations, re-engagement campaigns, and in-depth consumer behavior analysis. This foundation will be even stronger with the launch of the Customer Data Platform (CDP), designed to integrate data from multiple sources and enhance automations with AI.
“Flowbiz is building a 360-degree data ecosystem (Customer Data Platform), with modern and scalable infrastructure, ready for AI use. And, with Sankhya, we will enhance this delivery for the entire market,” explains Thiago Pitta, CTO of Flowbiz.
The acquisition is aligned with Sankhya’s strategy to expand its presence beyond ERP, integrating technologies that drive growth with efficiency and intelligence. Thus, Flowbiz positions itself as a key player in the portfolio, directly contributing to the customer journey, loyalty, and differentiation of the companies served.
“What we see as a differential is the product itself — very mature, comprehensive, and with high service capability — and it will help Sankhya serve the customer journey even better, bringing great potential to engage both new potential customers and portfolio partners,” states André Britto, CFO of Sankhya.
Even with the new structure, Flowbiz maintains its team, culture, and excellence in service. The difference lies in the scale and speed at which it can evolve its resources — especially in areas such as CRM intelligence, journey personalization, and data-driven automations.
“We want to be seen as a reference in marketing automation with CRM intelligence and AI, with the most advanced technology in this area. Our clients can rest assured that now we can innovate even more, both in technology and in service. We will continue with the excellence in service that has always characterized us, and we will accelerate technological evolution at a new pace from now on,” concludes Vinícius Correa.
The Flowbiz + Sankhya integration symbolizes a new chapter in the digital transformation of retail: one where intelligent automation, personalization, and data strategy become indispensable to compete — and retain — at a high level.
