In a move that reinforces its goal to lead the future of creativity with artificial intelligence, Adobe has announced a new phase of the Firefly platform, which now has its own app for iOS and Android. The launch marks a significant expansion of the company’s mobile presence, which is increasingly focused on accessible, professional, AI-driven experiences.
Available globally as of this week, the new Firefly app allows the creation and editing of visual content with generative technology directly on the phone. The goal is clear: to put in the hands of creators, from beginner designers to digital entrepreneurs, the power to turn ideas into images, videos, or vectors with just a few text commands. The app joins other mobile solutions from the brand, such as Photoshop, Lightroom, and Express.
“This expansion of Firefly represents a milestone not only for Adobe but for the creative market as a whole,” says Vitor Gomes, senior product marketing manager at Adobe. “We are delivering mobility, technical precision, and, above all, creative freedom.”
Layered AI: new partnerships, new models
One of the major highlights of this new phase is the expanded AI ecosystem. In addition to its models, Adobe now integrates technologies developed by partners like Ideogram, Luma, Pika Labs, and Runway. The idea is to allow users to switch between different generative AI engines for text to image, video, and vectors – with complete transparency, ensuring freedom of choice and creative optimization.
In total, creators have already produced over 25 billion assets with Firefly, showcasing the widespread adoption of the technology. To support this growing demand, the company also introduces new proprietary models:
- Firefly Image Model 4 Ultra: generates images with enhanced realism and better understanding of prompts;
- Firefly Video Model: creates videos in 1080p from textual descriptions;
- Firefly Vector Model: transforms text into editable vector arts;
- And soon, the Firefly Audio Model, aimed at dubbing with AI and sound effects.
Smart moodboards and video collaboration
Another significant advancement is in the Firefly Boards, Adobe’s moodboard tool that now includes video features. The new feature enables teams to create, remix, and share audiovisual content directly in the cloud, with native support for tools like Adobe Express and Photoshop Web. Currently in public beta, the functionality promises to transform the way ideas are prototyped and visually refined with real-time collaboration.
Creativity with responsibility
In times of ethical debates on AI usage, Adobe emphasizes its commitment to transparency. All content created with Firefly comes with Content Credentials, a system that ensures traceability of the material’s origin. Furthermore, the company’s models are trained with licensed data, protecting the rights of authors and brands.
“We believe AI should drive, not replace human creativity,” points out Vitor Gomes. “Therefore, we built Firefly with responsibility, transparency, and respect for creators.” Adobe positions Firefly as one of the most comprehensive creative AI platforms in the market and clearly states its goal: democratizing professional creation, whether in the hands of a beginner creator or in the workflow of large enterprises.
