A fintech UnicoPag announces a repositioning strategy aimed at increasing conversion and reducing cart abandonment in the infoproduct market. With an investment of around R$ 250,000, the company has renewed its visual identity, adopting a logo developed with geometric precision and a language that translates the pillars of the brand: clarity, agility, and uniqueness.
The initiative enhances the checkout, offering faster and personalized payments, as well as a clean visual identity adapted for mobile in digital stores. The rebranding reviewed the entire customer experience, from payment to technical support, with features such as optimized purchasing flow, custom domains, social proofs, integration with webhooks, free SMS delivery, higher card approval rates, and native integrations with ERP and automation systems, focusing on infoproduct creators and independent e-commerce.
According to Alan Ribeiro, the company’s Marketing director, “infoproduct creators face challenges such as low card approval rates and payment process failures, especially during launches, as well as difficulties with system integration and insufficient technical support. Our new positioning offers advanced technology, specialized support, and complete integration for our customers to convert more and lose fewer sales.”
In the coming months, the company aims to solidify its growth through the expansion of technological and commercial resources. The company will expand its customer base, with special attention to info product creators and independent e-commerce businesses, as well as invest in checkout personalization and advanced integration with real-time financial systems. These initiatives are aimed at increasing sales efficiency, enhancing user experience, and strengthening its presence in the digital market by early 2026.
Through repositioning, UnicoPag reinforces its commitment to innovation in the digital market, offering solutions that facilitate the growth and financial management of businesses undergoing rapid transformation. The company maintains its presence in the physical market, combining advanced technology, consistent performance, and specialized support to deliver sustainable value to its customers. “Our focus is to professionalize the info product market in Brazil, overcoming current challenges with comprehensive solutions that drive lasting results,” says Alan Ribeiro.
