The decision by Meta to end its fact-checking program, announced last Tuesday (7), raises concerns about the future of social responsibility on digital platforms and the impact on advertising investments. According to Bruno Almeida, CEO of US Media, a media solutions hub, this move could have significant consequences for the company.
“This decision comes in a scenario where the social responsibility of digital platforms has never been so prominent,” says Almeida. “Looking back, there are indications that advertisers are not comfortable with this lack of information control,” he adds, referring to the 2020 #StopHateForProfit movement, when major brands boycotted Meta in protest against the company’s moderation policies.
Almeida points to the case of X (formerly Twitter), where Elon Musk’s management led to a loss of about 50% of advertising revenue, as an example of the risks of lack of control over content and the proliferation of misinformation. “Every choice has a consequence. What will be the price of this decision for Meta?” questions the CEO.
US Media closely monitors the changes in the digital landscape and offers solutions that prioritize safety and responsibility for its clients. The company remains vigilant about this movement and emphasizes the need for digital media platforms to implement solid and ethical policies in combating misinformation to ensure a healthy environment for advertising investment.
