Father’s Day is approaching, and with it, one of the most significant dates for the national retail. In e-commerce, the expectation is that the revenue will exceed the R$ 7 billion mark, with an estimated average ticket of over R$ 530, according to projections from Bertholdo consultancy. The movement reinforces the role of the date as one of the most relevant in the promotional calendar for the second semester — especially for digital retailers, who seek strategies to convert this demand into concrete results.
With that in mind, Lucas Bacic, CEO of Loja Integrada, one of the main e-commerce platforms in Brazil, gathered 5 practical tips for those who want to take advantage of the pre-sale period and boost sales efficiently. The key for 2025? Artificial intelligence.
- Anticipate your promotional actions
Consumer behavior has changed: nowadays, the audience researches, compares prices, and values simple and convenient buying experiences. Creating a promotional campaign in the weeks leading up to the date, with gift sets and special conditions, can significantly increase the conversion rate. “Today, customers research, compare, and value simple shopping experiences. Starting early is essential to stand out,” says Bacic.
- Use artificial intelligence to automate repetitive tasks
The Loja Integrada has just launched Komea, an AI agent network developed to help the merchant register products, set up promotions, analyze sales, and recover abandoned carts — all with simple and conversational interactions. The application is in the testing phase, gradually made available to the platform’s base of merchants. “Our goal is to empower the small entrepreneur with accessible and efficient technology, eliminating bottlenecks and giving back time for them to focus on what really matters: selling more and better,” emphasizes the CEO.
- Bet on smart catalogs to optimize the storefront
Those who sell on multiple channels (own store, marketplaces, and social networks) face the challenge of keeping information updated and attractive. With a smart catalog, it is possible to automate product registration and distribution, with AI-optimized descriptions, improving ranking on search engines and increasing click-through rates.
- Recover sales with one click
Abandoned carts continue to be one of the biggest pains in e-commerce — and one of the biggest opportunities. The automatic sales recovery feature sends personalized messages to reengage customers who did not complete their purchase. The process is fully automated and can represent a significant increase in revenue.
- Connect emotion and convenience in direct channels
Content with emotional appeal, such as stories about different forms of parenthood, have a high engagement potential on social networks. Additionally, WhatsApp continues to be one of the most efficient channels for direct sales. “Those who combine emotion with convenience can stand out and build customer loyalty, even during competitive times,” says Bacic.
New phase for e-commerce
With more than 30 thousand active stores selling daily, Loja Integrada is going through a new phase, heavily investing in artificial intelligence, automation, and operational efficiency. “We still offer everything an e-commerce platform needs. But we understand that the big leap now is in how the shopkeeper interacts with these tools,” concludes the CEO.
