Father’s Day is the fourth most representative celebratory date in financial movement in Brazilian retail. However, the period that boosts sales also attracts the attention of criminals. A recent survey by Serasa Experian reveals a worrying scenario: Brazil has recorded more than 1 million fraud attempts per month, equivalent to one every 2.2 seconds.
This scenario of opportunity and risk requires entrepreneurs, both physical stores and online, to pay extra attention to ensure secure transactions and avoid losses that go beyond the value of a sale. “Father’s Day is a celebration that moves the economy in the second semester. Therefore, it is important for the entrepreneur to focus on providing the best experience for their customers, without worrying about scams. Security is an essential pillar to build a relationship of trust and loyalty with the consumer,” says Lourdes Quintana, superintendent of prevention of illicit acts at Getnet Brazil.
Thinking about this, Getnet, a global payment fintech from the Santander group, has gathered a series of security guidelines to help merchants protect their businesses and sell more securely during this period, both physically and digitally.
Tips for physical stores:
- Pay attention to Pix on the machine: always check in your bank statement or app if the Pix transaction amount was actually credited to your account before releasing the product. Do not rely solely on the receipt presented by the customer, as it may be fake.
- Beware of the machine exchange scam: be careful so that, in a moment of distraction, your equipment is not exchanged for a scammer’s device, which would then receive the values from your sales.
Beware of unexpected technical visits: instruct your team not to hand over equipment to supposed technicians who show up at the store without a prior appointment or official contact from the payment company.
Tips for e-commerce:
- Monitor suspicious activities: keep an eye out for atypical behaviors, such as the same customer making multiple purchases with different cards in a short period of time, or a large volume of orders going to the same delivery address.
- Protect your customers’ data: use secure e-commerce platforms and invest in security certificates (SSL) to safeguard payment information and consumers’ personal data.
- Beware of Chargeback on Payment Link: to avoid disputes, confirm if the buyer’s identity matches the cardholder before shipping the product. In case of dispute and chargeback, the merchant will need to have evidence that the sale was made to the card owner. Describe the items in the invoice in detail, keep the shipping receipts, and monitor transactions with suspicious behavior.
“Busy dates like Father’s Day require smart and secure operations. Tools that validate transactions in real time and protect the merchant against fraud and chargebacks are essential. Investing in prevention ensures the financial health of the business and customer confidence, leading to more sales and loyalty,” Lourdes concludes.
